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What One Thing?
One business. One lesson. Every week.
Real businesses. Real stories. Real-time.
What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.
Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.
Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.
🎙️ Expect:
- Honest interviews with business owners on the grow
- Topic episodes on key business challenges
- Straight answers, no jargon
- One clear lesson, every week
👀 Also on YouTube — because yes, it’s filmed too.
📍 Based in Derbyshire, speaking to businesses across the UK.
New episodes every week — follow to catch the next one.
What One Thing?
07 How I Scaled from Zero to 16 Staff in 5 Years | Hazel Woodward | What One Thing
Social media agency founder Hazel Woodward shares how she turned her COVID startup into a thriving 16-person business in just five years — and the one thing that made the biggest difference. From winning her first clients in 48 hours to hiring internationally, building SOPs, and bringing on an investor, Hazel’s journey is packed with lessons for UK business owners in professional services, marketing, and beyond.
Whether you want to grow your team, improve profitability, or build systems that scale, you’ll find practical strategies you can apply today.
What You’ll Learn in This Episode:
- How to win your first clients without a marketing budget
- Pricing for profit (and fixing early mistakes)
- When and how to hire your first employee
- Scaling from 3 to 16 staff using SOPs and processes
- Hiring international team members without losing culture
- Working with an investor for strategic growth
Resources & Links:
- Connect with Hazel: https://liftsocial.co.uk/
- Corbar Accounting – : https://corbar.uk/
- Affirm IT – https://affirmit.co.uk/
- Subscribe on YouTube – https://youtube.com/@whatonething?si=Xp8ym6-aLVUME9dN
Listen on Your Favourite Platform:
- Apple Podcasts – https://podcasts.apple.com/us/podcast/what-one-thing/id1819926559
- Spotify – https://open.spotify.com/show/6mrmJ6HsKoH4LhNU39gpbs?si=26630e0f2dd04b9e
Follow Us on LinkedIn:
- Hayley Baxter – https://www.linkedin.com/in/hayley-baxter-/
- Phil Davenport – https://www.linkedin.com/in/phil-davenport-affirmit/
What One Thing Podcast – with Phil & Hayley
Each week, business owners share the one thing that made the biggest difference in their business journey — and hosts Phil (Affirm IT Services) and Hayley (Corbar Accounting) dive into the lessons, laughs, and lightbulb moments along the way.
If you’re a UK business owner looking for real stories and practical insights on growth, leadership, IT, and finance — this is the podcast for you!
Connect with the hosts
Phil Davenport | Affirm IT Services
LinkedIn
https://affirmit.co.uk/
Hayley Baxter | Corbar Accounting
LinkedIn
https://corbar.uk/
Follow What One Thing
Listen & watch on: https://www.pod.whatonething.uk/
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