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What One Thing?
One business. One lesson. Every week.
Real businesses. Real stories. Real-time.
What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.
Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.
Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.
🎙️ Expect:
- Honest interviews with business owners on the grow
- Topic episodes on key business challenges
- Straight answers, no jargon
- One clear lesson, every week
👀 Also on YouTube — because yes, it’s filmed too.
📍 Based in Derbyshire, speaking to businesses across the UK.
New episodes every week — follow to catch the next one.
Episodes
15 episodes
15 From AI Hype to Practical Wins: How Ewan Reid Used ChatGPT to Standardise Business Documentation
This week on What One Thing? AI, hosts Phil Davenport and Hayley Baxter sit down with Ewan Reid, Head of Utilis, an Amsterdam-based IT support company with over 21 years of experience helping growing busines...
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22:41
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14 Handling Client Complaints the Right Way: Playbook for Service Businesses | Donna Hall |
Overview We sit down with Donna Hall (Specialist Cleaning Company; Cleaning Business Growth Academy) to explore how she built a multi–six-figure cleaning business with 20+ staff and now coaches other founders. Her o...
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28:59
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13 Cashflow is the lifeblood of any business — yet too many SMEs are still making it unnecessarily hard to get paid. | Ian Phillips Xero
In this episode of What One Thing AI, hosts Hayley Baxter and Phil Davenport sit down with Ian Phillips, Head of Sales UK at Xero, to explore the most underutilised feature in Xero: payments integrated directly ...
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32:46
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12 The One Habit That Transforms Your Brand: Journaling for Founders | Regina Martin
Episode theme: Journaling for self-discovery — the fastest path to authentic visibilityIn conversation with Regina Martin (visibility strategist, brand/web designer; founder, The Confidence Healer), Phil and Hayley explore ...
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31:07
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11 Self-Managing Teams, Reflective Leadership & Why Relationships Beat Ads Alastair Robertson
In this episode of What One Thing, hosts Phil Davenport and Hayley Baxter interview Alastair Robertson (Supportive Solutions & CB Training). Alastair shares how he scaled to 34 people by prioritising self-suff...
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48:43
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10 From Freelancer to Award-Winning Agency: Pricing, Hiring for Culture & Picking the Right Channels — with Jade Hallam
Digital marketer Jade Hallam, founder of Clever Clicks, shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing ch...
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27:20
09 From Failing Salon to Thriving Business: Kelly Shaw’s Journey to Leadership & Growth
In this episode of What One Thing, hosts Phil Davenport and Hayley Baxter are joined by Kelly Shaw, entrepreneur, salon owner, and business coach. Kelly shares her remarkable journey from working in luxury spas acros...
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48:16
08 Breaking the Habit of Playing Small in Business Jo Wood Zoe Whitman | What One Thing Podcast
In this episode of What One Thing, Phil Davenport and Hayley Baxter are joined by Jo Wood and Zoe Whitman, co-founders of The Six Figure Bookkeeper and leaders of a thriving 30,000-strong community of bookkeepers.
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50:28
07 How I Scaled from Zero to 16 Staff in 5 Years | Hazel Woodward | What One Thing
Social media agency founder Hazel Woodward shares how she turned her COVID startup into a thriving 16-person business in just five years — and the one thing that made the biggest difference. From winning her first clients in 48 ...
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48:02
06 Jenna Farmer - From Teacher to PR Pro
In this week’s What One Thing? podcast, we’re joined by Jenna Farmer, a former teacher turned journalist and PR expert who built a thriving six-figure business — without a media degree, London agency backing, or traditional netw...
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28:10
05 Catherine Wenborn: From Solicitor to MD: Building a Niche Law Firm with Purpose and People First
In this episode of What One Thing, we sit down with Catherine Wenborn, founder and Managing Director of Vines Legal, a specialist family law firm in Chesterfield. Catherine shares her journey from employed solicitor to bu...
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26:32
04 Sophie Baldwin: Rebuilding After Redundancy: Starting Over and Finding Business Growth on Her Terms
After losing her corporate job, Sophie Baldwin took the leap into business — and learned fast that it takes more than a logo to build a brand. In this episode, she shares how she went from self-doubt to self-employed, why clarity beats perfecti...
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46:22
03 Emma Hine From Burnout to Balance:Building a Business That Doesn’t Break You
Are you growing your business — or just growing your stress? In this episode of What One Thing?, we’re joined by business strategist and mentor Emma Hine, who shares her honest journey from scaling a multi 6 figure e-comm...
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31:24
Episode 2: From Burnout to Bold – Hayley’s Journey from Corporate to Corbar
In this episode of What One Thing?, Phil flips the mic and interviews co-host Hayley Baxter about her journey from burnt-out corporate finance leader to founder of Corbar Accounting.Hayley opens up about the fears and doubts she...
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19:40
Episode 1: From Redundancy to Resilience – Phil’s Leap into Business | What One Thing? Podcas
In this opening episode of What One Thing?, Hayley sits down with co-host Phil Davenport to uncover the story behind his IT business, Affirm IT.Phil shares how he went from redundancy (just a week before his daughter was born) t...
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14:54