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What One Thing?
One business. One lesson. Every week.
Real businesses. Real stories. Real-time.
What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.
Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.
Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.
🎙️ Expect:
- Honest interviews with business owners on the grow
- Topic episodes on key business challenges
- Straight answers, no jargon
- One clear lesson, every week
👀 Also on YouTube — because yes, it’s filmed too.
📍 Based in Derbyshire, speaking to businesses across the UK.
New episodes every week — follow to catch the next one.
What One Thing?
08 Breaking the Habit of Playing Small in Business Jo Wood Zoe Whitman | What One Thing Podcast
In this episode of What One Thing, Phil Davenport and Hayley Baxter are joined by Jo Wood and Zoe Whitman, co-founders of The Six Figure Bookkeeper and leaders of a thriving 30,000-strong community of bookkeepers.
Together, they explore:
- Why business owners often underestimate themselves — and how to shift into a growth mindset
- How Jo & Zoe structured their business for scale and future exit
- The role of speaking, visibility, and “putting yourself in the room”
- Balancing authenticity, family, and ambition as entrepreneurs
- The one thing they recommend every business owner does to unlock growth
This is an honest, insightful conversation about the realities of building a business, navigating visibility, and the mindset shifts required to stop “playing small.”
👉 Connect with Jo & Zoe: Listen to The Bookkeeper’s Podcast wherever you get your podcasts. Or find out more here 6figurebookkeeper.com
👇 CONNECT WITH US:
🔹 Hayley Baxter on LinkedIn: / hayley-baxter-
🔹 Corbar Accounting: https://corbar.uk/
📸 Instagram: /iamhayleybaxter/
🔹 Phil Davenport on LinkedIn: / phil-davenport-affirmit
🔹 Affirm IT Services: https://affirmit.co.uk/
🎧 Listen on your favourite platform: What One Thing?
About The 6 Figure Bookkeeper
The 6 Figure Bookkeeper launched in 2020 due to our own needs for community support with growing our bookkeeping businesses.
We built a Facebook Community, The 6 Figure Bookkeepers’ Club, and The Bookkeepers’ Podcast launched shortly after. Our openness and willingness to share advice that gives other self-employed bookkeepers more chance for success has quickly built a loyal, supportive and empowering community. The CPD Accredited business training courses we deliver to bookkeepers and accountants show how enormous the opportunity is to make a positive impact on this sector. We are focused on delivering commercial outcomes for bookkeeping business owners by helping them grow sales and profits whilst building systemised businesses that allow them flexibility. At The 6 Figure Bookkeeper, we believe that we are stronger when we work together. We are significantly experienced in creating mutually beneficial marketing partnerships with brands and SASS companies. We are regularly engaged by software provider
What One Thing Podcast – with Phil & Hayley
Each week, business owners share the one thing that made the biggest difference in their business journey — and hosts Phil (Affirm IT Services) and Hayley (Corbar Accounting) dive into the lessons, laughs, and lightbulb moments along the way.
If you’re a UK business owner looking for real stories and practical insights on growth, leadership, IT, and finance — this is the podcast for you!
Connect with the hosts
Phil Davenport | Affirm IT Services
LinkedIn
https://affirmit.co.uk/
Hayley Baxter | Corbar Accounting
LinkedIn
https://corbar.uk/
Follow What One Thing
Listen & watch on: https://www.pod.whatonething.uk/
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LinkedIn
YouTube
#UKBusinessPodcast, #SmallBusinessGrowth, #BusinessLessons, #EastMidlandsBusiness