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What One Thing?
One business. One lesson. Every week.
Real businesses. Real stories. Real-time.
What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.
Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.
Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.
🎙️ Expect:
- Honest interviews with business owners on the grow
- Topic episodes on key business challenges
- Straight answers, no jargon
- One clear lesson, every week
👀 Also on YouTube — because yes, it’s filmed too.
📍 Based in Derbyshire, speaking to businesses across the UK.
New episodes every week — follow to catch the next one.
What One Thing?
What We’ve Learned From Running a Weekly Podcast as Business Owners| What One Thing
What’s one thing about starting a podcast that you thought would be easy… but wasn’t?
In this behind-the-scenes episode of What One Thing, hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT Services) reflect honestly on what it’s really like running a weekly podcast alongside two busy businesses.
They share what surprised them, what took far longer than expected (editing, captions, clips, admin), how tough audience growth can be without consistent marketing, and how they’ve embraced AI tools (Riverside transcripts + GPT) to save time and tighten up the show.
If you’re a business owner considering launching a podcast — or you’re trying to build your brand through content without burning out — this episode is packed with real-world lessons.
⏱️ Episode timestamps
00:05 – What seemed easy but wasn’t?
00:10 – Audience growth struggles
00:44 – Editing + admin reality
01:58 – Why structure matters
02:38 – The surprising part: enjoying it
03:07 – Guest lessons that changed how we run our businesses
05:07 – Unexpected benefits (collaboration + confidence)
08:13 – Playing the long game + consistency
09:05 – ROI and the “soft introduction” effect
12:24 – What we’d do differently if we started again
15:25 – Using AI to speed up content creation
18:58 – Final thoughts: make it enjoyable or you won’t stick with it
If you enjoyed this episode, share it with a business owner who’s thinking about hitting “record.”
What One Thing Podcast – with Phil & Hayley
Each week, business owners share the one thing that made the biggest difference in their business journey — and hosts Phil (Affirm IT Services) and Hayley (Corbar Accounting) dive into the lessons, laughs, and lightbulb moments along the way.
If you’re a UK business owner looking for real stories and practical insights on growth, leadership, IT, and finance — this is the podcast for you!
Connect with the hosts
Phil Davenport | Affirm IT Services
LinkedIn
https://affirmit.co.uk/
Hayley Baxter | Corbar Accounting
LinkedIn
https://corbar.uk/
Follow What One Thing
Listen & watch on: https://www.pod.whatonething.uk/
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#UKBusinessPodcast, #SmallBusinessGrowth, #BusinessLessons, #EastMidlandsBusiness