Bits and Boobs

6. Jess Armstrong: From chemo skin to self-love, FUCA was born

Dakota Middleby and Bianca Innes

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We apologise for a few glitches in this episode! Thanks for bearing with us! <3

When breast cancer left Jess Armstrong’s skin raw and reactive, she decided to flip the script. What started as a desperate hunt for products she could actually use during treatment became FUCA. A skincare made for sensitive, irritated skin. And now? It’s sitting proudly on the shelves at MECCA.

In this episode, we chat with Jess about turning pain into purpose: launching a brand while still recovering, and building something that says “you’re not forgotten” to anyone going through treatment. She shares the frustrations that lit the fire, the wins that made it worth it, and what it really takes to bring a business like FUCA to life.

This isn’t just a skincare story. It’s about resilience, defiance, and rewriting your own narrative when life tries to write it for you.

FUCA 🌸

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