With over 30 years in the hospitality industry, Jason E. Brooks has built a career transforming restaurant operations, leadership teams, and business performance. He’s worked with six of the top 100 U.S. restaurant brands, training thousands of managers and unlocking consistent results across multi-unit systems.

Jason is the founder of HospiVation, LLC and the creator of the AIM | DRIVE | SCALE™ leadership framework—a proven system designed to help hospitality leaders align their vision, build accountability, and scale smarter. His work empowers owners and executives to turn big ideas into executable growth strategies.

He is the author of Every Leader Needs Followers and the upcoming Every Team Needs Coaching, and serves as a strategic advisor, keynote speaker, and host of The Leadership Table podcast. Jason’s speaking and coaching programs combine practical tools with real-world insights to drive profitability and long-term success.

Most restaurants rely on heroics. That’s why they break.
Chef calls out—everything collapses.
Staff turns over—culture disappears.
Owner burns out—nothing changes.

After 33 years in the kitchen, I’ve seen it all.
I’ve run high-volume operations, trained green teams into machines, and led groups through chaos and culture collapse.
And here’s what I know:

Culture eats talent for breakfast.
Systems beat talent when talent doesn’t have systems.

Today, I help restaurant leaders build kitchens that don’t rely on superheroes.
I work with chefs and operators to:

→ Define their way of doing business
→ Build leadership systems that teach it
→ Create operations that run consistently—even when they’re not there

It’s not theory. It’s not fluff.
One client cut turnover by 60% and grew profit by 15% in 90 days.