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The Pet Food Insider
Your inside look at the trends transforming pet nutrition. From AI-driven innovation to personalized products and sustainability, we break down what’s next in the pet food industry—one episode at a time.
The Pet Food Insider
Ep 14: Feeding the Future: How Values, Wellness & Innovation Are Redefining Pet Nutrition
Brand⚡️Spotlight: Brand's Best Friend
Website: https://brandsbestfriend.io/
Why we love them. Brand's Best Friend are an e-commerce marketplace management agency helping pet food brands grow on platforms like Amazon, Chewy, and Walmart.
They are passionate pet people, here to support the success of other pet lovers – just like you.
They make it easy for you, so you can focus your time on your business (and your pets).
🔍 INSIGHTS & ANALYSIS
📈 The Rise of the “Cat Dad” is Reshaping the Feline Food Market Cat ownership surged by 23% in 2024, largely driven by Gen Z and Millennial men.
Source: Report: 4 key trends shaping the pet food industry
💡 Younger Consumers Demand Purpose, Not Just Products Millennials and Gen Z make up over half of all U.S. pet owners. Emotional storytelling and mission-driven branding are now non-negotiables.
Source: Navigating Pet Industry Trends: How to Market to Gen Z and Millennial Pet Owners
📱 Authentic Video Content Wins Gen Z's Attention Highly produced ads are out. Raw, authentic, and TikTok-style videos are the preferred mode of engagement.
Source: Marketing to modern pet parents
🥩 Novel Proteins Find a Niche with Urban and Health-Conscious Pet Owners Interest in proteins like insect, cultivated meat, and invasive fish is on the rise, especially among supplement-using, urban-dwelling consumers.
Source: Trends in novel proteins: What pet parents will pay for
🧬 Functional Nutrition and Supplements Go Mainstream Supplement use among dog and cat owners has jumped 56% and 70%, respectively, since 2018.
Source: Top pet industry trends
♻️ Sustainability Still Matters-But Clarity is Key Clear communication around eco-benefits and ingredient sourcing remains a major opportunity.