🔍 INSIGHTS & ANALYSIS🌍 Global Pet Food Production Rises 4.5%Pet food production reached 37.7 million tonnes in 2024, with a 4.5% global increase, outpacing all other feed sectors. Growth was strongest in Africa (+60%), Asia-Pa...

🔍 INSIGHTS & ANALYSIS📦 Amazon Pet Day: High-ROI Channel ActivationWith lower competition and focused traffic, Amazon Pet Day (May 14–15) offers a better-performing alternative to Prime Day for pet brands. Experts suggest prior...

🔍 INSIGHTS & ANALYSIS🦠 Biotics Driving Digestive Health PurchasesA 2025 survey by Nextin Research found that more than 60% of dog owners are influenced by probiotic content in pet food, with 27% willing to pay more for it...

🔍 INSIGHTS & ANALYSIS🐾 Pet Parents Rewriting the Rulebook A new Gallup study reveals that 52% of U.S. pet parents have skipped or declined vet care—mostly due to cost. This affordability crisis is reshaping how pet ...

🔍 INSIGHTS & ANALYSIS🧬 Cultivated Meat: Who Will Be the Next Meatly? UK-based Meatly debuted the first lab-grown pet treats earlier this year, but competition is heating up. BioCraft Pet Nutrition and Prefera Pet Fo...

🔍 INSIGHTS & ANALYSIS🏥 Chewy’s Vet Clinics Power Growth and Loyalty Chewy’s veterinary services strategy is outperforming expectations. Its 8 vet clinics are exceeding projections—and over 50% of new clinic visitors...

🔍 INSIGHTS & ANALYSIS📉 Pet Ownership Plateau — But Cats Climb New data from Packaged Facts shows U.S. pet ownership has leveled at 50% of households. Dog ownership slipped, while cat ownership ticked up from 23% to ...

🔍 INSIGHTS & ANALYSIS💡 Pet Owners Want Purpose — and Personalization Wisdom Panel’s 5 million DNA test milestone shows 81% of pet parents see their pet as a child, and 97% talk to them like a person. Today’s consume...

🔍 INSIGHTS & ANALYSIS🌾 Fiber’s Big Rebrand: From Filler to Functional Fiber is shedding its “filler” label and gaining traction as a premium, functional ingredient. It now supports immunity, digestion, and nutrient ...

🔍 INSIGHTS & ANALYSIS🧠 “More Truth, Less Marketing” Becomes a Consumer Mandate At the 2025 Pet Food Conference, BSM Partners revealed that 93% of consumers want greater transparency in pet food manufacturing, and 79...

🔍 INSIGHTS & ANALYSIS 🛍️ Omnichannel or Bust: The “All of the Above” Shopper Is Here According to Packaged Facts and MRI-Simmons, 56% of U.S. pet owners shop across multiple channels—rising to 68% for Millennials. From...

🔍 INSIGHTS & ANALYSIS🧬 Precision Nutrition & the Rise of Pet Tech 2025 is the year pet tech shifts from novelty to necessity. Wearables, smart collars, and diagnostics are enabling hyper-personalized nutrition—...