Ep 15: Pet Nutrition Market Trends 2025: Science, Savings & Social Impact

Brand⚡️Spotlight

Brand: Thanh Phu Packaging

Website: ⁠https://www.thanhphupack.com/⁠

🔍 INSIGHTS & ANALYSIS

Shelter Surge Spurs Corporate Partnerships 

With surrender rates rising as pet food prices remain ≈23% above pre-pandemic levels, rescues need help. Brands run “Buy a Bag, Donate a Meal” .

Source: ⁠Pet food companies step up as animal surrender rates spike⁠ 

Personalization & Proof Push the Wellness Market Forward 

ADM’s 2025 insights show 78 % of owners view nutrition as the cornerstone of longevity, with 85% equating pet supplements to their own. Functional claims are replacing generic formulas, and clinical data is a must.

Source: ⁠Report: Pet wellness market driven by personalization, science-backed nutrition⁠ 

Budget-Crunch Buyers Trade Down on Food & Vet Care 

Bank of America data shows pet-store spend down ≈4% YoY while grocery-channel sales tick up; vet spend is off 1% as insurance uptake rises. Cost now edges out “healthy choice” as the No. 1 purchase driver, especially for budget-conscious shoppers.

Source: ⁠Spending under pressure: US pet parents trade down on food and vet visits⁠ 

Postbiotic Breath Fix Doubles the Impact of Dental Chews 

A 14-day trial of Superculture® Pet Oral cut volatile sulfur compounds by 27%-about twice the efficacy of leading dental chews-while half the dogs showed breath improvement. 

Source: ⁠Study: Novel postbiotic shown to improve bad breath in dogs⁠ 

Classroom Pets Prove ROI in Social-Emotional Learning 

A survey of 1,300 teachers reports 94% lower anxiety, 97% higher engagement and 75% better academic performance when pets are present. The Pets in the Classroom grant program has funded 263 k classrooms, reaching  10.5 million students.

Source: ⁠Classroom pets enhance learning experience for students during 2024-25 school year⁠