.png)
The Pet Food Insider
Your inside look at the trends transforming pet nutrition. From AI-driven innovation to personalized products and sustainability, we break down what’s next in the pet food industry—one episode at a time.
The Pet Food Insider
Ep 16: Probiotic Wet Diets, Insect Protein & Pet-fluencer ROI: 6 Data-Driven Shifts Defining 2025 Premium Pet Nutrition
Brand⚡️Spotlight
Canivora: https://www.canivora.com/
🔍 INSIGHTS & ANALYSIS
Wet vs. Dry Divide Signals Gut-Health Goldmine New survey data shows 57% of wet-food cat parents and 63% of wet-food dog owners actively seek probiotic formulas.
Source: Dry vs. wet: Examining consumer preferences
Dry Feeders Balk at Bug Protein 64% of dry-food dog shoppers would avoid diets listing black soldier fly larvae first.
Source: Dry vs. wet: Examining consumer preferences
‘Allergy Relief’ Labels Command 17 % Price Premium An analysis of 1,268 dry dog foods finds “allergy relief” SKUs averaging $3.89/lb; weight-management and sensitive-digestion claims also lift prices.
Source: Study: Dog owners willing to pay more for food labeled with health claims
Pet-fluencers Out-Perform Humans in Ad ROI Instagram test ads featuring pets reached 18,224 users versus 17,613 for human influencers and delivered better cost efficiency.
Source: People tend to trust ‘pet-fluencers’ over human influencers
Human-Grade Wellness Services Go Mainstream Pet gyms now offer treadmills, massage rooms and rehab zones, while Bark Air’s concierge flights - and even China’s first pet-only airport terminal - extend luxury care into travel.
Source: Pet wellness: How animal care is catching up with human trends
Tariff Pressure Meets Pet-Supply Resilience
Although 60% of U.S. shoppers will abandon purchases after a 10% tariff-driven hike, 33% say pet supplies remain non-negotiable.
Source: Survey: 60 % of Consumers will Abandon Purchases if Prices Rise Beyond 10 % Due to Tariffs