In this episode of Noqadem Lakom, Wesam Masoud talks with Tamer El-Leithy, Founder of Hara Hachi Bu, about what it really takes to launch and grow a restaurant.From building the right team and handling customer feedback, to shaping a bra...

In this episode of Noqadem Lakom, Wesam Masoud is joined by Abbas Fahmy, Food Critic, TV Presenter & Actor, and Mahmoud El Adany, Founding Partner of Caizo & Food Blogger, for an open conversation about the evolving role of food content...

In this episode of Noqadem Lakom, Wesam Masoud welcomes Moustafa Elrefaey, Executive Chef & Co-Founder of Zooba Restaurants, for a deep dive into effective strategies for leading and developing restaurant teams.They discuss how to ma...

In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Salah, Chef Consultant and Founder of Chef’s ArtLab, about the untold truths behind meat cuts and common misconceptions around cooking and flavor.They also dive into what ...

In this episode of Noqadem Lakom, Wesam Masoud talks with Rania Ayman, Founder & CEO of Entreprenelle, about how to turn a business idea into an actionable plan.They break down the right mindset needed for each step, and clarify the ...