Episode 2 - Rania Ayman with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud talks with Rania Ayman, Founder & CEO of Entreprenelle, about how to turn a business idea into an actionable plan.

They break down the right mindset needed for each step, and clarify the differences between the roles of founder, manager, leader, and investor—exploring how each one shapes the direction of the business and team dynamics.

The conversation also dives into the nature of partnerships in business, the factors that make them succeed or fail, and the most common mistakes entrepreneurs make early on. This episode is all about building a startup on solid ground—not just passion or ideas—so it can grow without falling into the same traps over and over.