Episode 5 - Abbas Fahmy & Mahmoud El Adany with Wesam Masoud

In this episode of Noqadem Lakom, Wesam Masoud is joined by Abbas Fahmy, Food Critic, TV Presenter & Actor, and Mahmoud El Adany, Founding Partner of Caizo & Food Blogger, for an open conversation about the evolving role of food content on social media.

They discuss how food bloggers can deliver value without losing credibility, the balance between entertainment & education in food-related content, and take us behind the scenes of restaurant operations—from R&D and kitchen design to pricing, marketing, and decision-making that drives success.

This conversation sheds light on the close relationship between marketing & restaurants, and the decisions that can make or break a restaurant’s success in the market.