Noqadem Lakom
Arabic Podcast presenting the heart, art and passion found within the Creative Industry: from Food & Hospitality to Lifestyle & Architecture. Hosted by Wesam Masoud
Noqadem Lakom
Episode 2 - Season 2 - Mamdouh Khaled with Wesam Masoud - Starting & Scaling Restaurants
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In this episode of Noqadem Lakom, Wesam Masoud talks with Mamdouh Khaled, Founder of Labash, Pasta 2 Go, and Bouza Roll, about turning ideas and trends into successful food business concepts.
They discuss when a restaurant should be built around the product versus the customer experience, and how that choice shapes brand identity, concept design, and long-term growth.
The conversation also covers the right timing for expansion, how to navigate early-stage challenges and market feedback, and the core values that define successful restaurant management.