Noqadem Lakom

Episode 2 - Season 2 - Mamdouh Khaled with Wesam Masoud - Starting & Scaling Restaurants

Noqadem Lakom Season 2 Episode 2

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0:00 | 1:08:58

In this episode of Noqadem Lakom, Wesam Masoud talks with Mamdouh Khaled, Founder of Labash, Pasta 2 Go, and Bouza Roll, about turning ideas and trends into successful food business concepts.

They discuss when a restaurant should be built around the product versus the customer experience, and how that choice shapes brand identity, concept design, and long-term growth. 

The conversation also covers the right timing for expansion, how to navigate early-stage challenges and market feedback, and the core values that define successful restaurant management.