Georgina Woudstra
Georgina has been a leader in Team Coaching since the 2010s. As an executive coach in the ’90s, she recognised that real change comes from teams, not just individuals. Yet most teams still underperform, costing organisations talent and value.
She found that traditional facilitation rarely delivers lasting impact. Real transformation happens when coaches work emergently—responding to team dynamics in real time. This approach shaped her work from 2012 and led to the founding of Team Coaching Studio in 2017. In 2022, she was among the first to earn the ICF Advanced Certification in Team Coaching.
A former entrepreneur, Georgina understands the demands of running a practice. She created Mastering the Art of Team Coaching, innovative programmes, a global community, and an annual Summit—all to support coaches shaping this fast-growing field.