Behind the Campaign
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcasting since 2025 • 4 episodes
Behind the Campaign
Latest Episodes
Ep. 4 - Attic Theatre // National Volunteer Month
How do you market a small community theater with limited resources? Jenn Byers from Byers and Beyond Marketing walks us through her campaign for Attic Theater’s National Volunteer Month, highlighting the power of storytelling, creativity, and g...
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20:29
Ep. 3 - Cloudflare // Security Signals Report
How do you market a data-heavy report to a new audience? And how do you choose which of your many channels to use? In this episode, Amy Higgins from Cloudflare joins me to talk about this interesting campaign.
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Episode 3
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28:01
Ep. 2 - Borshoff // Indianapolis Zoo - Alligators and Crocodiles!
How do you create a marketing campaign without access to the product? That was one of the challenges faced by Borshoff when developing the campaign for the new Alligators and Crocodiles exhibit at the Indianapolis Zoo. Learn about the fun they ...
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Episode 2
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33:51
Ep. 1 - Chef For Hire // Meal Choice Campaign
Chef For Hire serves residents of Indiana and Ohio, including those who are homebound and children, with nutritious and delicious meals. They embarked on a new model that lets their clients choose their meals. They needed a way to communicate t...
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Episode 1
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28:46