Behind the Campaign
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcasting since 2025 • 14 episodes
Behind the Campaign
Latest Episodes
Ep #14 - Boxed Water and Alaska Airlines
What does it take to launch a sustainability-focused brand partnership without triggering backlash or accusations of greenwashing? In this episode of Behind the Campaign, Andi Robinson sits down with Matt Kovacs and Erinn Lynch from Bl...
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Episode 14
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32:29
Ep #13 - Tinkle Racing and Scouting America
What happens when a Pinewood Derby car design becomes a full-scale NASCAR race wrap? In this episode of Behind the Campaign, I sit down with Laurren Darr of Zachary Tinkle Racing to break down a national collaboration with Scouting Ame...
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Episode 13
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21:45
Ep. 12 - The Creamery District San Antonio
Ever wondered how to brand seven unique restaurant concepts within a single historic location without causing brand fatigue? Join host Andi Robinson as she sits down with Kim Beechner and Victoria Baumle from Embark Marketing to pull back the c...
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Episode 12
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32:49
Ep #11 - Laykhaus // Sonora Resort Collaboration
What does it really take to turn a brand collaboration into a full sensory experience? In this episode of Behind the Campaign, Andi Robinson sits down with Jack Shaw, co-founder of Laykhaus, to talk through how scent, storytelling, and...
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Episode 11
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22:25