Behind the Campaign
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Podcasting since 2025 • 12 episodes
Behind the Campaign
Latest Episodes
Ep. 12 - The Creamery District San Antonio
Ever wondered how to brand seven unique restaurant concepts within a single historic location without causing brand fatigue? Join host Andi Robinson as she sits down with Kim Beechner and Victoria Baumle from Embark Marketing to pull back the c...
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Episode 12
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32:49
Ep #11 - Laykhaus // Sonora Resort Collaboration
What does it really take to turn a brand collaboration into a full sensory experience? In this episode of Behind the Campaign, Andi Robinson sits down with Jack Shaw, co-founder of Laykhaus, to talk through how scent, storytelling, and...
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Episode 11
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22:25
Ep. 10 - Man of Many // Angel's Envy
A bourbon brand’s story becomes a masterclass in marketing craft. In this episode, Scott Purcell of Man of Many shares how his team brought Angel’s Envy to life for Australian audiences through rich storytelling, stunning videogr...
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Episode 10
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29:20
Ep. #9 - Cottonelle // Animal Crossing
What happens when a toilet paper brand meets a beloved video game? In this episode of Behind the Campaign, Andi Robinson chats with Kiku Gross, senior copywriter, about how Cottonelle brought its Down There Care campaign into ...
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Episode 9
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26:39
Ep. 8 - Funnel // Make Data Dance
What happens when a brand turns spreadsheets into choreography? In this episode, Carl Ronander, VP of Marketing at Funnel, joins host Andi Robinson to share how the “Make Data Dance” campaign transformed the way marketers think about data. From...
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Episode 8
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28:18