Behind the Campaign
Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.
Behind the Campaign
Ep. 5 - Storyblok // Joyful Headless
In this episode of Behind the Campaign, Andi Robinson talks with Dominik Angerer, CEO of Storyblok, about the Joyful Headless campaign—a rebrand designed to show how content management can be joyful instead of frustrating.
Dominik explains how customer feedback inspired the concept, how Storyblok balances the needs of both marketers and developers, and the ways AI is transforming everyday workflows inside the CMS. From major branding overhauls to creative activations, this episode explores how a clear identity shift can drive results and reshape perception.
Perfect for marketers, developers, and anyone curious about the intersection of content strategy, branding, and technology.
Want to see the video version? Check out the Behind the Campaign playlist on YouTube.
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