State of Streaming Podcast
Covering the topics, trends, people, and acquisitions shaping Streaming TV.
Episodes
36 episodes
How AI Is Replacing The Media Planning Cycle | Josh Hudgins, CPO at VideoAmp
Tim sits down with Josh Hudgins, Chief Product Officer at VideoAmp, to unpack how the performance media platform connects ad exposure direc...
How TV Took Over | Jon Schulz, CMO at Viant
Tim sits down with Jon Schulz, CMO at Viant, the day after the company reports its best quarter ever — revenue up 34%, CTV now 50% of ...
How Broadcast Gave Way to Streaming | Matthew Keys, Publisher at The Desk
Tim sits down with Matthew Keys, Publisher of The Desk, a media outlet covering the broadcast, streaming, and digital medi...
How AI Is Evolving the Streaming Ad Pod | James Smith, GM Monetization at Frequency
James Smith, who leads monetization at Frequency, joins Tim Rowe to unpack why the ad pod is broken — and why the fix isn't more ads, it's smarter o...
How to Make the Shift to Audience-First Planning | Emily Williams, Consumer Expert at MRI-Simmons
Emily Williams, Consumer Expert at MRI-Simmons, joins Tim Rowe to unpack why the streaming industry's measurement habits are failing the consumers they're supposed to serve — and why frag...
How CTV M&A Is Redrawing the Power Map | Justin Ruiss, SVP Media Sector at BWG Global
Justin Ruiss, SVP of Media at BWG Global, joins Tim Rowe to break down three of the biggest deals in streaming right now — Walmart's acquisition...
How Microdramas Are Reshaping Vertical Streaming | Nathaniel Danziger, SOS Vertical Streaming Insider
The conversation is a companion to Nathaniel's recent piece on microdramas.Nathaniel Danziger, Founding Voice at State of Streami...
How Open-Source Insights Are Evolving Streaming | Josh Matthews, Publisher at StreamScoop
Tim sits down with Josh Matthews, Founder of StreamScoop, a Substack publication that aggregates open-source viewership data...
How DTC Streaming Gives Sports and Creators Revenue Control | Wim Sweldens, Co-founder of Kiswe
Wim Sweldens, co-founder of Kiswe, built a direct-to-consumer (D2C) streaming company because he unplugged his cable box — and never plugged it back in....
How to Measure Sports Viewership in a Streaming World | Russell Fink, SOS Sports Measurement Insider
Tim sits down with Russell Fink, a two-decade veteran of regional sports networks, to dig into the measurement crisis hiding in plain sight inside sports streaming. The conversati...
How the Home Screen Became Streaming's Most Valuable Real Estate | Lucas Bertrand, Founder of Looper Insights
Tim sits down with Lucas Bertrand, CEO of Looper Insights, to break down what Looper's Q1 Media Placement Value ($MPV) data...
How to Build a $22B Home Screen | Preston Smalley, VP Viewer Product at Roku
Tim sits down with Preston Smalley, VP of Viewer Product at Roku, unpacking the first new Roku home screen in a decade — how it was designed for 100 m...
How AI Personalization Can Solve Streaming Retention | Hemant Soni, AI Architect
The conversation is a companion to Hemant's recent piece on AI personalization at scale.
How Ad Tech's Middle Layer Creates and Destroys Value | Tim Rowe joins the First Party Capital Podcast
Bonus Episode: Tim Rowe on the FPC Podcast — Open Infrastructure, Closed Loops, and the Ad Tech MiddleTim joins Kevin Flood,
.png)
How Linear and Streaming TV Advertising Converge | Seth Mittman, VP of Integrated Sales at Ampersand
Tim sits down with Seth Mittman, VP of Integrated Sales at Ampersand, unpacking how the ad infrastructure jointly owned by Comcast, C...
How Attention Follows Content | David Sanderson, Founder of Reelgood
Tim sits down with David Sanderson, Founder of Reelgood, unpacking how content availability data reveals where attention actually goes on stream...
How Data Turns Live Games Into Stories | Mark Holland, Sportradar
Tim sits down with Mark Holland, SVP Media Products at Sportradar, unpacking their new sports media report and the five pillars powe...
How AdGood Unlocks Premium Streaming Inventory for Nonprofits | Kris Johns, Founder of AdGood
Tim sits down with Kris Johns, Founder of AdGood, a 501(c)3 that aggregates unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps — makin...
How Media Placement Value Quantifies Streaming Attention | Lucas Bertrand, Looper Insights
We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradoxIn this episo...
How to Research Attention in Streaming TV | Todd Nicolini, Media Research Expert
Download Todd's Research on The Creator Economy Here: https://podcast.stateofstreaming.com/downloads/rts-creator-economy/In this episode, Tim Rowe sits dow...
How $7.4B in Streaming Ad Spend Becomes Waste | Johnathan Barnes, Founder of Supply Monitor
In this episode, Tim Rowe sits down with Johnathan Barnes, Founder and CEO of Supply Monitor, to tackle one of Streaming TV advertising's biggest problems: waste. A <...
How Sports Viewership Splits Between Streaming and Linear | Ross Benes, eMarketer
DOWNLOAD THE EMARKETER SPORTS VIEWERSHIP REPORT REFERENCED IN THIS EPISODE HERE: https://podcast.stateofstreaming.com/downloads/the-sports-report/In this epi...
How the Unreasonable Consumer Now Controls Advertising | Sam Khoury, Chief Strategy Officer at Marketecture
https://2026.marketecturelive.com/e/u/checkout/marketecturemedia/tickets/orderUse discount code FINAL30 for 30% off general admission. Brands and agencies attend free.In this episode,
How Media Buyers Win the Streaming Wars | Jean Carucci, The Streaming Strategy Scholar
In this episode, Tim Rowe sits down with Jean Carucci, Streaming Strategy Scholar, to decode the rapidly evolving world of streaming mergers and acquisitions (M&A). They trace the industry’s journey from the Plethora of Plus era and ...
