Social That Sticks
We specialize in working with small businesses, creators and solo entrepreneurs. Our goal is to help you find JOY in understanding the health of your social accounts while simultaneously working side by side to make strategic, educated decisions about content creation and execution...
We do this by looping you into all the conversations we’re having BTS as co-owners of our social media agency, Amplify — plus, you can expect fun and educational interviews with your favorite small business owners and marketing professionals
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Social That Sticks
INSTAGRAM IN GOOGLE'S SANDBOX || Amplify Chat
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In this episode, we discuss the significant shift in Instagram's functionality as it begins to index content for Google, making businesses more discoverable through keywords rather than hashtags. Listen in as we discuss the implications of this change, emphasizing the importance of using effective keywords in captions and comments to enhance visibility. The conversation also covers strategies for leveraging Instagram's native features to optimize SEO and the importance of community engagement through thoughtful commenting.
Chapters
00:00
The Evolution of Instagram and Keywords
07:29
Understanding Instagram's New Indexing with Google
13:22
Strategizing Keywords for Discoverability
17:48
Utilizing Native Features for SEO
21:44
Engaging with Comments and Community for SEO
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