Social That Sticks
We specialize in working with small businesses, creators and solo entrepreneurs. Our goal is to help you find JOY in understanding the health of your social accounts while simultaneously working side by side to make strategic, educated decisions about content creation and execution...
We do this by looping you into all the conversations we’re having BTS as co-owners of our social media agency, Amplify — plus, you can expect fun and educational interviews with your favorite small business owners and marketing professionals
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Social That Sticks
FINAL STRETCH OF 2025 || Amplify Chat
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In this episode of Social That Sticks, we discusses the importance of planning for the holiday season, emphasizing the need for creators and small businesses to strategize effectively. We highlight the significance of storytelling and repetition in messaging to engage audiences, and provide actionable steps for social media planning. The conversation culminates in the introduction of the 80/20 rule, where 80% of efforts should focus on planned content while 20% can be more spontaneous and fun.
00:00
Planning for the Holiday Season
05:58
The Importance of Storytelling
10:50
Repetition and Messaging Strategy
13:52
Action Steps for Creators
18:44
The 80/20 Rule in Social Media Strategy
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