The Wholesome Music Podcast
The DIY podcast about DIY music. Hosts Cameron Ljungkull and Augustus Watkins meet weekly to talk shop about indie music, the creative process, and the music industry.
Episodes
32 episodes
Activism at the 2026 GRAMMYs
Plus, how can you keep your venue safe from ICE? We have a checklist that will help you prepare. Also, Spotify and the major labels are suing activist and archive group Anna's Archive for 13 trillion dollars (that's "trillion" with a "T"). Then...
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Season 1
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Episode 32
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1:02:41
What's your 2026 music release strategy?
It's a new year and many of us are thinking about how to plan out our music drops. How should you plan your year? And what about your music video strategy? We look at how music videos remain relevant—and how they don't.Next, a major shi...
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Season 1
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Episode 31
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1:17:26
Bandcamp Bans AI Music
Bandcamp recently announced, "music and audio that is generated wholly or in substantial part by AI is not permitted on Bandcamp." But what does that mean, and how will they enforce it? We dive in. In good news, we share a fundraising effort by...
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Season 1
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Episode 30
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49:22
Minneapolis & ICE
We have roots in Minneapolis, and felt we couldn't have just a regular episode given the murder of Renee Good in Minneapolis at the hands of ICE agents. What can musicians do in times like this? We read Renee Good's wife's statement in its enti...
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Season 1
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Episode 29
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1:08:33
State of the GRAMMYs / Rap embraces art / YouTube vs Billboards / Spotify hacked
We're back for 2026 with a look at the Grammy's. Are they still relevant? What's it take to get nominated? Is being part of the Grammy's something indie artists should aspire to? Next we look at how rap is embracing the visual art world. YouTub...
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Season 1
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Episode 28
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1:09:36
All About Christmas Music
Kids, mom and dad love you very much, but things got a little hectic this holiday season, so we just got you something small... a Christmas mini-episode! We talk about holiday music strategy, trends in Christmas music—including why it starts so...
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Season 1
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Episode 27
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14:04
Gene Simmons testifies before Congress / iHeartRadio 'guaranteed human' / Jay-Z invests in K-Pop
They say politics make for strange bedfellows, and that's never been more true than when The Wholesome Music Podcast is forced to give props to Gene Simmons (who is gross). He recently testified before US Congress, urging them to close the loop...
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Season 1
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Episode 26
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44:17
Is Spotify Wrapped cooked? / Vinyl sales still growing / Dan Wilson's songwriting tip
Are you sure that Spotify actually knows what your musical taste is? And do you really want to outsource your opinions to a profit-driven algorithm? It's Spotify Wrapped season! Next, we look at 2025 vinyl sales trends. Vinyl ...
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Season 1
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Episode 25
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46:39
The Nostalgia Episode: Are Bands Obsolete? / Phone Bans at Raves / MP3 Players Return / Local Music In Decline
This episode has a decidedly backwards-looking approach. Did you know the last time a band had a #1 song on the US charts was all the way back in 2001? We dig into why are there so few bands in the charts these days. Next we look at two retro t...
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Season 1
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Episode 24
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57:09
Copyrighting Your Music / Gratitude / Major 3 AI "Strategic Partnerships" / Backlash to TIDAL / Tyler, The Creator / Travis Scott's Record Breaking Tour
Should YOU register your music with the copyright office? Our final installment on How Musicians Get Paid has answers! Next, in the spirt of Thanksgiving we talk about what we're grateful for in our music careers this year. After that: a major ...
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Season 1
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Episode 23
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1:04:58
How Performers Get Paid / TIDAL's New Upload Feature / Spotify Buys WhoSampled / Suno Fundraiser / AI-Generated Country Is Charting
Part three of our "How Musicians Get Paid" series zeroes in on how performers get paid, including the ins and outs of distribution, SoundExchange, and a couple little-known revenue sources for session musicians. We look at TIDAL's new direct up...
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Season 1
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Episode 22
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1:16:08
How Songwriters Get Paid / Publishing Deals / Spotify’s Payola Lawsuit / Ireland’s UBI / Kanye West's “Apology”
Part two of our "How musicians get paid" series dives into how songwriters make money, followed by a discussion on publishing deals. Then we break down Spotify’s new “payola” lawsuit, look at Ireland’s universal basic income for musicians, and ...
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Season 1
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Episode 21
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1:01:52
Origins of Music Copyright / No Rap In Top 40 / PRO's Allow Partial AI / Billie Eilish Calls Out Zuck / Cam'Ron vs. J. Cole
For months we've been promising you a breakdown on how to get paid in the music industry, and we launch part one of this discussion with a quick overview on the history of music copyright, to help us understand why music copyright is so convolu...
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Season 1
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Episode 20
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1:06:52
Creative Restrictions / Billboard Tweaks / Lizzo Sued / Chappell Roan's LGBTQ+ Support / YouTube's Massive Payout
Can you place creative restrictions on yourself and actually grow as an artist? We use a fun blog post as a jumping off point to discuss how "doing less" can actually fuel your process. Next, we look at how Billboard is tweaking its "Hot 100" c...
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Season 1
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Episode 19
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58:33
Crushing It On Gig Day / SoundExchange AI Registry / Timbaland's Soulless New AI Artist / UMG's Influencer App / Beatport Ticketing
Finally it's gig day! After all the rehearsals and promotion, it's time to jump on stage and show the crowd what you've got. How do you make the best of this day, make sure it goes smoothly, and get the most of your opportunity? We'll share som...
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Season 1
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Episode 18
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1:02:23
Pitching Yourself / Handling Rejection / Live Nation / Spotify x ChatGPT / Taylor Swift / The Downfall of Drake
We break down how to pitch yourself as an artist — from telling your story and defining your “why” to stating your artistic pedigree. Next we also unpack Bob Brody’s piece “Stay True to Yourself – and Fly Closer to the Sun” and his les...
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Season 1
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Episode 17
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1:25:57
Marketing Masterclass / AI Music Detection / Ticketmaster CEO Says Tickets are Too Cheap / Ed Sheeran's Plans for Dying / Spotify in Serato
We discuss a marketing masterclass to help you cut through the noise and get your music heard. Then we look at the newest AI detection measures from Spotify, Universal, and Sony Music. We share Ed Sheeran's plan for his posthumous album. Then w...
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Season 1
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Episode 16
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1:12:05
Cover Songs / Coachella Booking / Avoiding Burnout / GFY Records / Kate Hudson / Green Day / D4VD Update
We answer one of the most commonly asked questions in music: how do I legally cover other people's songs? Hint: it's easier than you think! Then we take a deep dive into all the agencies, labels, artists, and genres behind this year's Coachella...
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Season 1
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Episode 15
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58:38
Reaching Gatekeepers / Bad Bunny Skips America / 21 Pilots vs Temu / King Gizz on Bandcamp / D4VD / Kanye
Like it or not, gatekeepers are a part of the music industry. We talk about some ways to connect with gatekeepers, and help you get a "Yes!" Next, we discuss how Bad Bunny is protecting his audience from ICE by skipping America on his upcoming ...
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Season 1
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Episode 14
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52:33
Beating the Algorithm Blues / Musicians Unions / Marketing Automation / Vinyl Safe from Tariffs
Everyone's talking about AI and algorithms but there are still plenty of people and places to find human-curated music, so we highlight a few places to look. Next we profile UMAW — United Musicians and Allied Workers — who have been doing great...
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Season 1
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Episode 13
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41:28
Running a DIY Space / SEO for Musicians / Fully Licensed Generative AI / Spotify Messages / YouTube Hype
We talk about what we've learned from years of running DIY spaces, events, and groups, and how you can apply these lessons to your own career. Then we go over some great tips for SEO and discoverability for musicians. On the AI front, we discus...
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Season 1
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Episode 12
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1:12:46
Email vs Social Media / Monetizing Superfans / Quitting Social Media / Radio Rate Increase / Lil Nas X
We discuss the the pros and cons of email marketing vs social media. Then we highlight an artist who has quit social media and streaming entirely. We discuss the new ASCAP and BMI rate increases for radio, go over a service to promote live even...
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Season 1
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Episode 11
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1:14:56
Music Lawyers / The Truth About Recoupment / Fair Use / Money For Songwriters
Are music lawyers the biggest secret in the music industry? How do major labels ACTUALLY recoup your money — the math is worse than you think! What is "Fair Use" and how is it impacting YouTube? How songwriters are adapting to the new rules of ...
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Season 1
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Episode 10
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1:01:59
Artists Leaving Spotify / Standing Up Against the Genocide in Gaza / Yung Thug and the RAP Act / YouTube fighting AI slop / Certified Generative AI
A number of established artists are leaving Spotify. Should you? Should we? How artists support each other as they stand up against the genocide in Gaza. Yung Thug and the RAP act. The collective building the next Bandcamp. We have an update on...
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Season 1
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Episode 9
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1:03:04
DIY Music Videos pt. 2 / Music Management / Superfans / Soundcloud's AI Policy
We got so excited to talk about DIY music videos that we came back around for another round. When should you shoot vertical or horizontal? How can you find great locations? What video editing software is best?After that, we look ...
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Season 1
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Episode 8
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1:06:25