The Wholesome Music Podcast
A DIY podcast about DIY music. Hosts Cameron Ljungkull and Augustus Watkins meet at Secret Spot DTLA to talk shop about indie music, the creative process, and the music industry.
The Wholesome Music Podcast
Social Media for Musicians Who Don’t Like to Do Social Media
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Season 1
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Episode 2
Cameron Ljungkull and Augustus Watkins break down social media strategies for reluctant posters. Then we talk about the way the tech industry has changed the "soft power" of American culture, share some mental health resources for musicians, and discuss the new era of 360 deals. We also tempt fate by calling out UMG's famously rowdy legal team.
- Meta, TikTok, Spotify & New Rules of Soft Power by Mark Mulligan via Music Industry Blog https://www.hypebot.com/hypebot/2025/05/meta-tiktok-spotify-the-new-rules-of-soft-power-mark-mulligan-of-midia.html
- Mental Health Resources for Musicians in 2025 By Randi Zimmerman https://blog.symphonic.com/2025/05/01/mental-health-resources-for-musicians/
- 20 years ago, labels targeted fandom. Will it work the second time around? by Tatiana Cirisano https://www.midiaresearch.com/blog/20-years-ago-labels-targeted-fandom-will-it-work-the-second-time-around
- UMAW https://weareumaw.org
Recorded live at Secret Spot DTLA http://secretspotdtla.com
Cameron Ljungkull https://www.cameronljungkull.com
Augustus Watkins https://augustuswatkins.com
Cocaine Opera - Music PR https://cocaineopera.com/
