DIY Music Videos pt. 2 / Music Management / Superfans / Soundcloud's AI Policy

We got so excited to talk about DIY music videos that we came back around for another round. When should you shoot vertical or horizontal? How can you find great locations? What video editing software is best?

After that, we look at the proliferation of music business education. How does a degree stack up against real-world experience? We talk about superfans, their importance, and caveats when promoting to them. What kinds of communities will develop as a backlash against AI music? And a look at how Soundcloud updated their AI policy.

• 🎵 Superfans are deeply engaged fans who actively support artists beyond casual listening
• 🎥 How to make affordable DIY music videos
• 🎓 Music education is shifting from hands-on internships to degree programs, but practical experience remains essential
• 🤝 The roles of managers and agents are increasingly overlapping, especially in the indie music scene
• 🤖 SoundCloud clarified it does not train generative AI on artists’ music, focusing AI on discovery and support instead
• 💼 The EU is investigating Universal’s $775 million acquisition of Downtown Music Group due to antitrust concerns
• 🌐 How music culture is fragmenting across decentralized platforms, with superfans driving engagement and community

Links

• Everyone’s A Manager Now by Maria Picard for The B-Side https://nouxme.substack.com/p/everyones-a-manager-now
• Superfans Must Be Made, Not Just Mined by Sammy Andrews, on Music Business Worldwide https://www.musicbusinessworldwide.com/superfans-must-be-made-not-just-mined/
• SoundCloud Updates AI Policy in Terms of Use After Backlash By Nina Corcoran at Pitchfork https://pitchfork.com/news/soundcloud-updates-ai-policy-in-terms-of-use-after-backlash/

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull 

Augustus Watkins 

Cocaine Opera - Music PR | Artist & Label Services