Contributors

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Host

Dr. Sophie New (former host)

Business Development at ZeptoMetrix I PhD, Tissues Engineering, Cell Biology


As Account and Business Development Manager at ZeptoMetrix, Sophie New leverages a PhD in Tissue Engineering from Imperial College London, extensive research experience, and over 10 years in sales to deliver tailored control solutions for diagnostic development.


Before joining ZeptoMetrix, she served as Regional Sales Manager at STEMCELL Technologies, leading a team focused on immunology and cell separation reagents across the UK, Ireland, and the Nordics, driving market growth and customer support.


Sophie was a host of Diagnostics Decoded, where she brought her deep technical and commercial expertise to conversations with industry leaders. During her time on the podcast, she explored the latest developments in microbiology and infectious disease diagnostics, helping translate complex science into practical insight.

https://www.linkedin.com/in/sophie-e-p-new-b4222735/
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Host

Jessica Scheitz

Market Development Specialist at ZeptoMetrix


Jessica is a marketing professional at ZeptoMetrix, where she helps advance strategic initiatives that connect scientists, researchers, and industry professionals with innovative diagnostic solutions. With a blend of data-driven insight and creative storytelling, she supports brand growth, customer engagement, and educational outreach across the diagnostics community.


She is also proud to host Diagnostics Decoded, a podcast that explores the science, innovation, and human stories behind the rapidly evolving field of diagnostics. On the show, Jessica turns complex scientific topics into approachable conversations and highlights the people, ideas, and technologies shaping what’s next in diagnostics.

https://www.linkedin.com/in/jessica-scheitz-858b74226/
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Host

Richard Keitch

Business Development Manager at ZeptoMetrix 


Richard is a Business Development Manager at ZeptoMetrix. Richard has spent the last 15 years in the molecular diagnostics industry. He has worked at multiple diagnostic companies, ranging in specialties from microbiology, molecular, genetics, and oncology. The common denominator across these companies is working with third party quality controls for assay development and standardization.


He is proud to host the Diagnostics Decoded podcast to tie the many faces of diagnostics to the rest of the world. Richard is eager to dive into the latest developments in microbiology, infectious disease, and oncology. His goal is to bring his experience and expertise to the table, as well as learn about the newest and latest trends that will help shape the future of the medical industry. 

https://www.linkedin.com/in/richardkeitch/