Always Lifting
Always Lifting is a new video podcast hosted by Karen Norheim, CEO of American Crane & Equipment Corporation. It’s part of a broader content platform exploring leadership, innovation, wellness, heritage, and grit – all through the lens of curiosity, resilience, and storytelling.
Podcasting since 2025 • 7 episodes
Always Lifting
Latest Episodes
The Virtual Reality Doctor | Always Lifting Ep. 6
Karen sits down with Dr. Kryn McClain—licensed professional counselor, trauma therapist and founder of Paragon Behavioral Health and Catapollo VR—to explore how mental health, leadership and immersive virtual reality can work together to lift p...
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Season 2
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Episode 6
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41:54
When Leaders Care About Their People | Always Lifting Ep. 5
Karen sits down with friend and fellow second-generation leader Beth Hahn, President of Berkshire Systems Group and SAH, for a conversation on building culture that lasts. Beth shares how she grew from a small startup into leading a multi-locat...
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Season 2
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Episode 5
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41:51
The "Kingfish" of Goodwill | Always Lifting Ep. 4
Karen sits down with Ed “Kingfish” Lada, President & CEO of Goodwill Keystone Area, to explore how a $102M social enterprise is using workforce development, sustainability, and AI literacy to lift communities across 22 Pennsylvania counties...
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Season 2
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Episode 4
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52:51
Your Guide to AI: Chad Harvey | Always Lifting Ep. 3
Always Lifting dives deep into the intersection of technology, leadership, and humanity with strategist, coach, and “tech whisperer” Chad Harvey.Chad has a unique gift: he can walk into a room, talk about AI, and leave you feeling both ...
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Season 1
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Episode 3
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48:41
The Big Cheese Storyteller: Freddy Vasquez | Always Lifting Ep. 2
Host Karen Norheim sits down with entrepreneur, storyteller, and award-winning business owner Freddy Vasquez, founder and “Big Cheese” of FXV Digital Design. Fresh off his company’s recognition at the 2025 Greater Reading Chamber Business Excel...
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Season 1
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Episode 2
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42:04
