Flex That Worx
Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.
If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.
Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.
At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.
Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.
If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co
Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.
Flex That Worx is powered by Baseworx
Episodes
47 episodes
Your Costs Are Rising, Is Your Space Ready? | S2 EP21
If your energy bill doubled tomorrow, would your space still make money, and would you actually know why? It is the question Graham and Anne-Marie sit with this week on Flex That Worx, with single space coworking operators front of mind, becaus...
How to Build a Sales Process as a Coworking Space Operator | Flex Rewind | S2 EP20
If you're running a coworking space on your own, sales is the work that probably gets pushed to the side when the day gets full. There's always something else going on like a tour to give, a question to answer, a list of small things waiting on...
Pricing Your Space Without Losing the Trust You've Built | Flex Rewind | S2 EP19
Pricing your space sits in a category of its own.The numbers come together quickly enough. The harder part is sitting with what a change might mean for the members who've stayed with you, who've shaped the community in your space and who...
Scaling Your Coworking Space Without Losing What Makes It Work | Flex Rewind | S2 EP18
Scaling a coworking space is a milestone worth pausing over. If you are looking at opening a second location or you already have a handful of spaces running, you have built something that works well enough to grow from. Scaling also tends to co...
Where to Start When You're Building Your Coworking Brand | Flex Rewind | S2 EP17
When you're deep in the day-to-day of running a space, brand can feel like something that belongs to other people. The operators with bigger budgets or the ones who seem to just get it naturally. In this Flex Rewind from our conversation with E...
Why Employers Need To Know Your Coworking Space Exists | Flex Rewind | S2 EP16
How much time do you spend reaching out to the businesses in your area? Not the freelancers or the solo workers who already know what coworking is, but the employers with remote teams who have probably never set foot in a space like yours and t...
Hotels vs Hostels: The Coworking Identity Problem | S2 EP15
If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out?Hotels and hostels both sell beds, nobody ever confuses the two. Coworking and flexi...
You Don’t Have an Occupancy Problem, You Have a Sales Process Problem | S2 EP14
If someone asked you what your lead-to-tour conversion looks like right now, would you have an answer?In this episode of Flex That Worx, Anne-Marie and Graham unpack something that comes up again and again with operators. It can feel lik...
The Art of Creating Great Events, Experiences and Brand in Coworking with Emilie Lashmar | S2 EP13
Events have always been part of coworking. Breakfasts, meetups, workshops, the occasional Friday social. But anyone running a workspace knows the real question isn’t whether events matter.It’s whether they’re actually driving value for y...
Who Should Be Paying For The Desk? | S2 EP12
When someone joins your space, in the busyness of signing them up do you and your team stop to consider who is actually paying for the desk?In this episode of Flex That Worx, we explore a shift that coworking operators are noticing. As c...
Building a Coworking Leadership Model That Lasts with Claire Carpenter | S2 EP11
Running a coworking space is not easy!It involves signing long leases in a market that behaves month to month. It’s about managing rising expectations, rising costs and a future that feels harder to predict every year.In this epis...
Define Your Ideal Coworking Member Before You Define Your Marketing | S2 EP10
You can be busy with tours and still feel stuck. People come in, they like the space, they compliment the atmosphere and then they leave until you hear later that they have chosen not to become a member. A reason we hear often from coworking op...
From Strategy to Stories: What Actually Works in Coworking Marketing with Jack Regan of Trend 7 Media | S2 EP9
Marketing a coworking space is rarely the main job on the list for an operator but it is often the one that determines whether a space grows, stalls or quietly struggles.In this episode of Flex That Worx, we’re joined by
What Coworking Can Learn from the Gym Industry | S2 EP8
Coworking spaces and gyms tend to be discussed in very different circles but when you stand back and look at both models, they are more alike than we think. A few similarities we noticed are they both sell memberships, depend on ret...
Coworking and the Creator Economy: Are We Serving the New Wave of Solopreneurs? | S2 EP7
Coworking spaces have traditionally been designed around desks, meetings, and laptop-based work. But a growing group of workers do not fit neatly into that model.In this episode of Flex That Worx, Anne-Marie Murphy and Graham Cl...
Flex Rewind: The Growing Trend of Niche Coworking & Flexible Workspaces
In this Flex Rewind episode of Flex That Worx, we take a closer look at why niche coworking and flexible workspace models are gaining momentum, and why clear positioning is becoming critical for operators.Graham Clarke...
Flex Rewind: Back to Basics for Success in Coworking & Flexible Workspaces in 2026
As the coworking & flexible workspace industry continues to mature, success in 2026 will come from getting the fundamentals right.In this Flex Rewind episode of Flex That Worx, Anne-Marie and Graham break down ...
Creating People-Centric Coworking & Flex Workspaces with Suzanne Murdock of The Hub Newry | S2 EP4
What happens when a coworking space is designed around real human needs, not trends or templates?In this episode of Flex That Worx, we sit down with Suzanne Murdock, MD & Co-Founder of The Hub Newry and Co...
2025 Year in Review: Lessons for those in Coworking & Flex Workspaces | S2 EP3
In this episode of Flex That Worx, Anne-Marie and Graham reflect on the defining developments of 2025 for coworking and flexible workspaces. Drawing on conversations from industry events including Coworking Europe in Berlin, operator int...
Reimagining Work: The Future of Coworking with Ashley Proctor | S2 EP2
In this episode of Flex That Worx, we are delighted to speak with Ashley Proctor, Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project!Ashley has ...
Navigating the Future of Office & Workspaces with Joe Averill of LEVEL | S2 EP1
In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces.Joe shares how LEVEL is challenging...
Flex Rewind - Beyond the Buzzword: What Community Actually Looks Like in Coworking
Community is one of the most overused words in coworking, yet one of the least defined. In this short episode of Flex That Worx, Graham breaks it down to its most human, practical level, stripping away the jargon and getting to the hea...
Flex Rewind - Implementing Bundles in Your Coworking Pricing Strategy
Bundles can make your pricing easier to understand and easier to sell, but only if you keep them clear and flexible. In this Flex Rewind, we explore how coworking spaces can design bundles that work for both the operator and the member.W...
Flex Rewind - Running Efficient Events in Your Coworking Space
Events can build energy in a coworking space, but only when they are run with structure rather than hope. In this Flex Rewind, we look at how operators can make events easier to plan, manage and measure by gathering the right information from t...
Flex Rewind - The Importance of Your Coworking Space Website
Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun.In this episode, we talk about why your coworking website should do more than showcase n...