Flex That Worx

Empty Desks, Missed Revenue | S1 EP4

Baseworx Season 1 Episode 4

In this episode of Flex That Worx, Anne-Marie and Graham, delve into the challenges and solutions surrounding underutilised coworking spaces. They explore the reasons behind empty desks and missed revenue opportunities, offering actionable insights for operators of both new and established flexible workspaces.

Key Points:

  • User Experience and Visibility

Discover how poor user experience and lack of visibility can lead to underused spaces. Learn strategies to enhance the user journey and make your space more accessible and attractive to potential clients.

  • Awareness and Market Positioning

Understand the importance of building awareness in both rural and urban settings. Graham shares examples of how spaces can stand out in competitive markets by knowing their niche and clientele.

  • Optimising User Flow

Explore the concept of seamless transactions in coworking, and why reducing friction in the booking process is crucial for success.

  • Business Model Adaptation

Learn how to adapt your business model to meet the evolving needs of your community, whether through dedicated desks, meeting rooms, or event spaces. 

  • Community and Events

Discover the power of community engagement and events in driving foot traffic and creating loyal advocates for your space.

Conclusion

Anne-Marie and Graham wrap up with a discussion on the importance of technology and process optimisation in maintaining occupancy and revenue. They emphasise the need for operators to continuously assess and adapt their offerings to meet market demands and enhance user experience.

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Keywords: coworking spaces, flexible workspaces, user experience, market positioning, business model adaptation, community engagement, event spaces, technology optimisation.