Flex That Worx
Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.
If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.
Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.
At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.
Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.
If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co
Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.
Flex That Worx is powered by Baseworx
Flex That Worx
Discovering Hidden Opportunities: Expanding Your Coworking Customer Base | S1 EP15
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In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth.
Key Themes:
- Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing number of professionals seeking flexibility without knowing coworking exists. Expanding beyond the traditional customer profile can help future-proof your space.
- New Audiences with Real Potential:
- University and Mature Students: With many studying remotely and struggling for suitable study environments, coworking spaces can offer a professional setting for focus, connection, and career exposure.
- Young Professionals and Graduates: Many enter the workforce without ever experiencing an office. Coworking spaces can fill that gap by offering structure, social connection, and exposure to industry networks.
- The Unaware Majority: A surprising number of people walk past coworking spaces daily without realising they’re open to the public. Raising awareness through local partnerships and visibility campaigns can transform this untapped audience.
- University and Mature Students: With many studying remotely and struggling for suitable study environments, coworking spaces can offer a professional setting for focus, connection, and career exposure.
- Practical Growth Ideas: Partner with local universities, offer flexible or student-friendly membership options, and strengthen community visibility through local events, digital marketing, and networking.
Takeaway for Operators:
Growth doesn’t always come from new locations. Sometimes it starts with a fresh look at who your space could serve. By adapting your message and access model to new customer groups, you can build a more inclusive and vibrant coworking community.
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This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!