Flex That Worx
Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.
If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.
Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.
At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.
Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.
If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co
Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.
Flex That Worx is powered by Baseworx
Flex That Worx
Flex Rewind - Know Your Audience, Grow Your Coworking Community
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Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for.
Defining Your Unique Brand
We discuss how to clarify what makes your space distinctive and use that to attract the right members.
Market Segmentation and Audience Targeting
Not every coworking space is for everyone. We dive into how identifying and serving your niche can build stronger engagement, foster loyalty, and improve retention across your community.
Whether you’re running one space or several, this short episode offers actionable ideas for refining your positioning, strengthening your brand, and growing a community that feels right at home in your space.
- To listen to our full episode on Not Just Another Space: How to Stand Out in a Crowded Market, listen here
Thanks for tuning in to Flex That Worx!
If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.
Connect with us on LinkedIn:
Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.
This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!