Purpose + Profit Podcast
Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.
Purpose + Profit Podcast
When your message hits an upper limit
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In this episode of the Purpose and Profit Podcast, Jess Sato explores the concept of the "upper limit problem," a term coined by Gay Hendricks in his book The Big Leap.
Jess explains how this subconscious ceiling can affect your messaging and overall success. She shares her personal experience with overcoming her big idea threshold and emphasizes the importance of speaking unvarnished truths.
She provides practical exercises to help listeners identify and articulate their core beliefs and challenges them to push past their discomfort to inspire industry-changing actions. Jess also introduces her programs, the Big Idea Sprint and the Big Idea Intensive, designed to support entrepreneurs in refining and boldly expressing their transformative ideas.
00:00 Welcome and Recap
00:45 Understanding the Upper Limit Problem
03:56 The Big Idea Threshold
06:44 Exercises to Uncover Your Big Idea
10:12 Overcoming the Big Idea Threshold
12:08 Support and Next Steps
12:58 Final Thoughts and Encouragement
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Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin: www.linkedin.com/in/jess-sato