Purpose + Profit Podcast
Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.
Episodes
86 episodes
The Business Injury That Comes From Doing Everything Right
Business at a Crossroads (Part 4): Expand Without Burning OutJess Sato continues the Business at a Crossroads series with a focus on the “expand” phase, when business is going well, demand is high, but capacity is strained. ...
The Hum That Cost Me A Refrigerator
Reinvent: Don’t Under-React to the Hum in Your BusinessJess Sato opens the third Business at a Crossroads episode by urging listeners to take the five-question Crossroads Diagnostic, then uses her refrigerator failing after months of ign...
Help! Why is my business so clunky?
Business at a Crossroads: Refine vs. Reinvent and finding the real friction points in your businessJess Sato continues the Business at a Crossroads series by clarifying how established founders can identify when they need to refine rath...
What do you do when your business feels broken?
What to Do When Your Business Feels Broken?Jess Sato introduces a series on what to do when your business feels “broken,” inspired by networking conversations with owners facing revenue declines, payroll stress, or rapid growth that syst...
Why I'm on an AI Detox
An AI Detox, Travel Pivots, and Doing the Foundational Work Before a CrisisJess Sato returns after a gap to share why her content felt “flat” and why she kept thinking, “I have nothing to say,” realizing that relying on ChatGPT and Clau...
The Sunshine Slowdown
Navigating the Sunshine Slowdown in BusinessJess Sato uses the metaphor of driving into blinding sunlight to describe how accomplished women can feel stuck when the path forward in their business becomes unclear. Lack of ...
The Recipe That Got You Here Won't Get You There
Stop Using Someone Else’s Recipe and Evolve Your Business FrameworkJess Sato shares how a cupcake hobby became her business, When Cookie Met Cupcake, and how moving from borrowed recipes to her own signature vanilla bean buttercream (an...
The Fine Trap: The Business Problem No One Talks About
Escaping the “Fine” Trap Before Your Business BreaksUsing tornado preparedness from growing up in Oklahoma, Jess Sato argues that the worst time to make clear decisions is during chaos, and that business owners (especially accomplished ...
Why I Don't Start With Identity Work... And What I Do Instead
Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow. Drawing on more than two decades of work with accomplishe...
The Idea That Won't Let You Go: What a Watershed Idea™ Is and Why It Changes Everything
Jess Sato returns to the Purpose and Profit Podcast to explore why certain ideas won’t leave us alone, calling this experience “unfinished purpose,” a costly, gnawing incompleteness that success and busyness can’t quiet. Using the C...
From Period Poverty to Economic Power
From Period Poverty to Economic Power: Why Menstrual Equity MattersJess Sato introduces period poverty through the experience of a student lacking menstrual supplies and explains that it is not only a hygiene concern but also an educati...
What we believe... and why it matters now, more than ever
The Power of Clarity in Uncertain TimesIn this episode of the Purpose and Profit Podcast, Jess Sato explores the vital role of clarity amidst global volatility and uncertainty. Drawing from personal experiences in various au...
Choosing Direction Without Burning Everything Down
Starting the New Year with Intention and PrecisionJess Sato discusses the pressures and urgency often felt at the start of a new year. She emphasizes the importance of easing into the year with intention and avoiding the instinct to mak...
The Surprising Strategy Lesson I Learned in a Room Full of Warfighters
Strategic Readiness for Founders: The Essential FrameworkThis episode focuses on the critical aspects of strategic planning for business founders. The episode highlights the importance of strategic readiness, featuring Jess ...
What I Learned About Conviction From Wicked
Conviction-Driven Leadership: Lessons from 'Wicked'This episode concludes a four-part series on the Friction of Success with a focus on conviction driven leadership, inspired by the musical 'Wicked'. Jess Sato explores the t...
How to Re-Architect Your Business Without Burning It All Down
Re-architecting Your Business for True Alignment and GrowthIn this episode of the Purpose and Profit Podcast, Jess Sato shares practical advice on identifying and addressing the 4 types of friction she often sees in business.Draw...
What the Friction In Your Business Is Trying to Tell You
Decoding Business Friction: Aligning Growth with Evolving VisionIn this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and prof...
How the Friction Of Success Creeps Into Growing Businesses... And What To Do About It
Navigating the "Friction of Success" in Your BusinessIn this episode of the Purpose and Profit Podcast, Jess Sato recounts the lessons learned from her childhood experiences in her grandfather's autobody shop and her mother's transmissi...
How To Sell Smart In A Slower Market
Navigating Economic Downturns: Adapting Your Sales and Marketing StrategyIn this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses t...
What Happens When Your Business Growth Just... Stops?
Navigating Business Stagnation: Strategies for Renewed GrowthIn this episode of the Purpose and Profit Podcast, Jess Sato addresses a common issue faced by business owners: stagnation and slowed growth. Offering personal ins...
BONUS: Podcast Takeover with Jess Sato and Shawn Teasley
In this unique host takeover episode of the Purpose and Profit Podcast, Jess Sato hands over the mic to Shaw Teasley. Jess shares insights from her recent trip to Egypt, exploring the powerful connections she felt and the enrich...
Beyond the Monuments: Women Building Egypt’s Future
Empowering Women Entrepreneurs in Egypt: Stories of Impact and LegacyJess Sato continues her journey from Egypt, shifting her focus from the ancient legacies of women leaders to the modern women building Egypt's future.Highlighti...
Egypt's Ancient Legacy of Women Leaders
The Power of Big Ideas and Ancient Legacy from Cairo, EgyptIn this episode of the Purpose and Profit Podcast, Jess Sato broadcasts live from Cairo, Egypt, revisiting a country that shaped her early years and global perspective.