Purpose + Profit Podcast
Purpose + Profit is the go-to podcast for impact-driven female entrepreneurs who believe business should be a force for good. Hosted by Jess Sato, business strategist, TEDx speaker coach, and visibility expert, each episode explores how bold ideas, social impact, and strategic visibility can fuel both profit and purpose. Whether you're leading a mission-driven business or building a movement, you'll find honest conversations, actionable strategies, and real-world stories to help you amplify your voice, grow your business, and create meaningful change.
Purpose + Profit Podcast
How To Sell Smart In A Slower Market
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy
In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to each group. She emphasizes the importance of clarity, specificity, and ROI in your messaging, and provides practical tips for staying strong in a tough market without resorting to price cuts.
00:00 Welcome Back to the Purpose and Profit Podcast
00:29 Navigating Business Slowdowns
03:43 Understanding Buyer Psychology
05:44 Slam on the Brakes Buyers
10:25 Pained but Patient Buyers
14:34 Comfortably Well-Off Buyers
16:26 Live for Today Buyers
23:20 Practical Strategies for Tough Times
26:23 Final Thoughts and Encouragement
Resources Mentioned
Harvard Business Review article
What To Do When Business Growth Just Stops
Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin: www.linkedin.com/in/jess-sato
If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.