Purpose + Profit Podcast
Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.
Purpose + Profit Podcast
What I Learned About Conviction From Wicked
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Conviction-Driven Leadership: Lessons from 'Wicked'
This episode concludes a four-part series on the Friction of Success with a focus on conviction driven leadership, inspired by the musical 'Wicked'.
Jess Sato explores the transformative power of conviction, sharing personal experiences from her time at Boeing and examples from her clients.
She emphasizes that true leadership comes from aligning your business with your true self, even when it means making difficult decisions.
The episode encourages listeners to embrace their inner voice, step away from outdated strategies, and make bold moves toward a more authentic and impactful future.
00:00 Introduction to the Friction of Success Series
00:29 Conviction Driven Leadership: A New Approach
01:16 Lessons from Wicked: Defying Gravity
03:11 Understanding Conviction and Its Challenges
04:28 Personal Story: Leaving Boeing
07:06 The Reality of Leading with Conviction
10:47 Real-Life Example: Lisa Smith's Journey
12:10 The Power of Conviction in Business Growth
14:28 Invitation to Embrace Your Next Season
16:13 Conclusion: Partnering in Your Journey
Resources
Book your Strategic Clarity Call
Conviction-Driven Growth Scorecard
If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.
Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin: www.linkedin.com/in/jess-sato