Purpose + Profit Podcast
Purpose + Profit is the go-to podcast for impact-driven female entrepreneurs who believe business should be a force for good. Hosted by Jess Sato, business strategist, TEDx speaker coach, and visibility expert, each episode explores how bold ideas, social impact, and strategic visibility can fuel both profit and purpose. Whether you're leading a mission-driven business or building a movement, you'll find honest conversations, actionable strategies, and real-world stories to help you amplify your voice, grow your business, and create meaningful change.
Purpose + Profit Podcast
What I Learned About Conviction From Wicked
Conviction-Driven Leadership: Lessons from 'Wicked'
This episode concludes a four-part series on the Friction of Success with a focus on conviction driven leadership, inspired by the musical 'Wicked'.
Jess Sato explores the transformative power of conviction, sharing personal experiences from her time at Boeing and examples from her clients.
She emphasizes that true leadership comes from aligning your business with your true self, even when it means making difficult decisions.
The episode encourages listeners to embrace their inner voice, step away from outdated strategies, and make bold moves toward a more authentic and impactful future.
00:00 Introduction to the Friction of Success Series
00:29 Conviction Driven Leadership: A New Approach
01:16 Lessons from Wicked: Defying Gravity
03:11 Understanding Conviction and Its Challenges
04:28 Personal Story: Leaving Boeing
07:06 The Reality of Leading with Conviction
10:47 Real-Life Example: Lisa Smith's Journey
12:10 The Power of Conviction in Business Growth
14:28 Invitation to Embrace Your Next Season
16:13 Conclusion: Partnering in Your Journey
Resources
Book your Strategic Clarity Call
Conviction-Driven Growth Scorecard
Connect with Jess:
www.jessicasato.com for all the free resources!
Instagram: www.instagram.com/jessicasatocoach
Linkedin: www.linkedin.com/in/jess-sato
If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.