The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
Latest Episodes
How to Build a Sports League, a Brand and a Fan Base All at Once
Most women's sports leagues copy the men's playbook. The Netball Super League is writing its own, and it's working.What happens when you have 3 million people playing a sport, but almost none of them are paying fans? How do you convert p...
How NASCAR is Winning Over the Next Generation of Fans - Media Rights, Original Content & What's Next
NASCAR is rewriting the playbook on how a legacy sport stays relevant in a fragmented media landscape.Struggling to balance a loyal core fan base with the need to attract younger, digitally native audiences? Wondering how to future-proof...
Beyond the Like Button: Meta's Rob Pilgrim on the Next Era of Fan Engagement
In this special episode, recorded at Meta's London office, LiveLike founder and CEO Miheer Walavalkar sits down with Rob Pilgrim, Head of Sports Partnerships for EMEA at Meta, to explore how the world's largest social media company is helping s...
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The Missing Layer in Sports Streaming: Ari Evans from Maestro on Personalization, AI, and Fan Funnel
Maestro has spent nearly a decade pulling the media industry toward a more interactive, personalized future - often years before the market was ready.In this episode of Future of Fandom, we sit down with Ari Evans, Founder & CEO of M...
Reach Matters: Brian Lawlor on Rebuilding Local Fandom and the Rise of Women’s Sports
Sports fandom doesn’t grow behind paywalls.In this episode of Future of Fandom, we’re joined by Brian Lawlor, President of Scripps Sports, to unpack how mass distribution is reshaping local sports, why over-the-air reach still matters, a...
