The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
Latest Episodes
ITV's Head of Generative AI: Why the Best Ideas Come From Bench Conversations, Not Board Meetings
Broadcast content is about to stop being something you just watch, and this ITV exec built the team proving it.Every broadcaster is racing to add generative AI without a playbook, and most leaders still can't answer a simple question: w...
Fan Engagement Beyond Borders: Why Demographics Are the Wrong Starting Point
Most media companies are still building for an audience that no longer exists. Demographic boxes - Hispanic or American, soccer or football, Spanish or English - were built for a world where culture moved slowly. The fans those boxes were meant...
First-Party Data, Bigger Sponsorship: The Fan Intelligence Stack Sport Is Still Missing
Sport's sponsorship model hasn't fundamentally changed since the 1960s. The data most organisations hold about their fans isn't connected to the products those fans actually use. And the opportunity sitting inside every rights holder's fan base...
From Wimbledon to Wembley: Alexandra Willis on Rewriting the FA's Digital Playbook
The Football Association wrote the laws of the modern game. It has governed English football for 160 years. And until this year, it had never had a Chief Digital Officer.Alexandra Willis is the person who has taken on that role ...
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The Club That's Building Football's AI Blueprint - and It's Not in the Premier League
Most football clubs are talking about AI. Almost none of them are doing it properly. Stuart Fenton is the first-ever Head of AI at a professional English football club - and he's building something at Reading FC that the rest of the sport hasn'...
