Firework Chief Business Officer Jason Holland on How to Light a Fire Under Next Gen Consumers Artwork

The Future of Fandom

In today’s digital world, engaging fans isn’t optional—it’s everything.

Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.

Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.

Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.

This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.

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The Future of Fandom

Firework Chief Business Officer Jason Holland on How to Light a Fire Under Next Gen Consumers

December 12, 2022 • LiveLike

0:00 | 33:01

Today on The Future of Fandom, we present the finale for our 2022 run of episodes. And hey, what good is a finale without a little Firework show? On this episode, we explore how Firework envisions the future of truly connected community-based live commerce in partnership with their Chief Business Officer, Jason Holland.

Jason thinks like a modern content creator. From a long form, he builds for the short. Discarding the text and display of the past, he sees live and short-form video as the way forward, the only way forward. Since he joined two and a half years ago, the business has taken off like a rocket and exploded onto the scene, boosted by partnerships with major retailers and tech titans in their ranks, and we'll explain more about that in the interview. Today, we'll also discuss how next-gen consumers are embracing live commerce, the future of commerce in Web3, and his vision for an optimal community-driven experience where every voice has a voice.

Jason will more than likely have a hand in the future of the way you shop. So, let's finish the year with a bang and predict the future with Firework and Jason Holland.

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