US Soccer Chief Commercial Officer David Wright on Making a Pitch for Fans at the World Cup and Beyond Artwork

The Future of Fandom

In today’s digital world, engaging fans isn’t optional—it’s everything.

Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.

Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.

Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.

This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.

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The Future of Fandom

US Soccer Chief Commercial Officer David Wright on Making a Pitch for Fans at the World Cup and Beyond

November 07, 2022 • LiveLike

0:00 | 29:10

Today on The Future of Fandom, we get out on the pitch ahead of the World Cup. On this episode we got to sit down with US Soccer to think through their approach to a domestic football fandom, basing the frenzy of international action coming up this winter. And we got to do it through David Wright, who is their Chief Commercial Officer.

Did you know that there is more soccer content consumed in the US than any other country around the world? As David can tell you directly, the sport has seen explosive growth over his roughly 20 years of experience with it. And its rise is only continuing to ascend.

You'll learn how that's impacted his tactics and approach to the newest generation of fan, the ways in which they innovate, and their plans for 2023 and onward. We also touch on how US Soccer has led the charge in equitable pay and treatment between its men's and women's teams and how it can hopefully serve as a model for other sports. So let's kick it off -- finally, that wordplay makes sense! -- and predict the future with US Soccer and David Wright.

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