PointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social Artwork

The Future of Fandom

In today’s digital world, engaging fans isn’t optional—it’s everything.

Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.

Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.

Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.

This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.

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The Future of Fandom

PointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social

October 03, 2022 • LiveLike

0:00 | 31:43

Today on The Future of Fandom, we get to read a few pages from a sportsbook via a content juggernaut. On this episode we look at PointsBet and the way it innovates within revenue-driven content to grow a responsible diehard following. Joining us on the show will be their Senior Vice President of Content, Liam Roecklein.

This isn’t Liam’s first rodeo when it comes to shaking up an industry via content approach. He was previously the first content hire at Cheddar, and saw the brand through its ascent to the pinnacle of financial media. Now, he’s turned his sights to sports gambling as the next space well worth disrupting, and on the show Liam explains how they do that with a “Thrill Bill” mentality.

We also talk about how they differentiate their content experience across acquisition platforms to win on social and how to win the newest generations of sports fans, who are increasingly fanatic about individual players rather than teams.

Seeing as sports gambling is legal in just 12 states in the US, the fandom yet to come isn’t just fantasy – it’s real and it’s right now. So let’s predict the rest with PointsBet and Liam Roecklein.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!