The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
StockX CMO Deena Bahri on the Next Gen Experience and How to Own It
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today on The Future of Fandom, we deep dive into the next gen experience – and how to Own It. On this episode we take a look at StockX and how it stays ahead of the curve, and even ahead of its brand partners, in this realm of consumer connection via their Chief Marketing Officer, Deena Bahri.
StockX is known for sneakers, streetwear, accessories, collectibles and everything in between. It’s also been able to harness hype and build an ocean of fans drop by drop – and today Deena chats about how they stay close to next-gen consumers in the physical, digital, and "phygital" worlds.
I said “Own It” at the beginning for a reason – it’s StockX’s new brand platform, and they hope it will layer another critical element of the next-gen consumer into their own experience: the desire, and the need, to belong as an individual. We explore that more deeply as well.
Deena’s been on the cutting edge for years, and over the next half hour, you’ll see why. So let’s collab for a little while and predict the future with StockX and Deena Bahri.
StockX "Own It" brand platform: https://stockx.com/lp/own-it-2022/
Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!
Join the podcast! https://livelike.com/podcast/
Learn more about LiveLike: https://livelike.com/
Follow on LinkedIn: https://www.linkedin.com/company/livelike/
Follow on Twitter: https://twitter.com/LiveLikeInc
Hosted by Adam Conner.
The Future of Fandom is powered by Authentic Avenue.