talkshoplive CEO and Co-Founder Bryan Moore: Let's Get Shoppable! Artwork

The Future of Fandom

In today’s digital world, engaging fans isn’t optional—it’s everything.

Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.

Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.

Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.

This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.

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The Future of Fandom

talkshoplive CEO and Co-Founder Bryan Moore: Let's Get Shoppable!

June 21, 2022 • LiveLike

0:00 | 32:47

Today on The Future of Fandom, we’re live! Well, not really, but we talk a lot about being live. On this episode we learn about the ever-evolving world of live shopping and commerce, thanks to the perspective of talkshoplive and its CEO and co-founder, Bryan Moore.

As you probably know, this world of live shopping was started on television years and years ago. While live streamed content became more popular across sectors like gaming and then more broadly, Bryan was studying trends in the far East to learn about how the discipline was trickling into shopping. What’s resulted is a sharp focus on creating the best shopping experience possible – one which is interactive, always-on, and available wherever you are.

Since 2018, Bryan has been shifting those trends westward and has brought along mega-talent and merchant partners to combine customers and fandoms in unique experiences which we’ll touch on today. Of course, as always, we’ll also leverage his perspective on how far we’ve come to get a glimpse at what the future of live commerce will be – plus, we’ll expand on why every brand should leverage live content as a pillar of its strategy. That’s something we agreed on long before ever meeting.

So let’s talk shop, so to speak, and predict the future with talkshoplive and Bryan Moore.

Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!