The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
The Future of Fan Attention in Live Streaming with Bo Han from Transmit
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In this episode of The Future of Fandom, Miheer Walavalkar, CEO and co-founder of LiveLike, sits down with Bo Han, Chief Commercial Officer at Transmit, to explore the evolving dynamics of live sports consumption and monetisation. Bo shares insights from his journey at Twitter, Buzzer, and now Transmit, diving deep into how real-time fan engagement, personalisation, and streaming innovation are reshaping the sports media landscape. This is a must-listen for anyone passionate about future-proofing fan experiences and monetisation models.
What You'll Learn in This Episode
>> Why real-time attention is the most valuable currency in live sports
>> How Gen Z consumes sports differently—and what that means for engagement strategies
>> The shift from linear TV to streaming and its impact on monetisation
>> The role of AI and personalisation in delivering fan-first ad experiences
>> Why the future of sports media is about scalable, non-intrusive monetisation formats
Meet Our Guest
Bo Han is the Chief Commercial Officer at Transmit, leading commercial strategy for advanced in-stream advertising across digital video. Formerly founder and CEO of Buzzer and Director of Content Partnerships at Twitter, he’s a seasoned executive reshaping the future of live content monetisation.
About the Host
Miheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He’s a recognised industry leader transforming how audiences interact with content in real time.
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