The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
Building Loyal Fans Beyond the Broadcast with Peter Hutton
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In this special episode of The Future of Fandom, hosts Miheer Walavalkar and Samuel Westberg sit down with sports media veteran Peter Hutton to explore the evolving business case for fan engagement and gamification. They dive into how fan data, community-building, and interactive experiences are reshaping loyalty, monetisation, and broadcast strategies across the industry.
What You'll Learn in This Episode
>> Why capturing first-party fan data is essential for monetisation and long-term growth
>> How private equity evaluates sports properties using audience insight and engagement metrics
>> The limitations of relying solely on social media platforms for fan relationships
>> Practical examples of gamification driving deeper fan retention and loyalty
>> Why even smaller leagues and emerging sports must prioritise direct fan engagement
Meet Our Guest
Peter Hutton is a seasoned sports media executive with decades of experience leading major networks including Eurosport and Meta. Now an advisor and board member to global sports organisations, he shares unique insights on the future of fan engagement and broadcasting.
About the Hosts
Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.
Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.
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Connect with Miheer Walavalkar on LinkedIn
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