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The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
How Recast is Redefining Digital Content Monetisation with Andy Meikle
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How can clubs, leagues, and content creators monetise digital assets without pushing away fans? In this episode of The Future of Fandom, Samuel Westberg, Co-Founder of LiveLike, sits down with Andy Meikle, Founder & CEO of Recast, to explore how fintech infrastructure is transforming fan engagement and content distribution. Discover the evolution of microtransactions, smart paywalls, and why subscription fatigue is pushing the sports media industry into a bold new era.
What You'll Learn in This Episode
>> How Recast evolved from a content platform to a fintech solution for rights owners.
>> Why subscription fatigue is reshaping fan consumption patterns in sports media.
>> The power of microtransactions and branded credits in building loyalty.
>> How smart paywalls can enable seamless content access across platforms.
>> What clubs and leagues must do to build a first-party data strategy around fan engagement.
Meet our guest
Andy Meikle is the Founder & CEO of Recast, a next-gen monetisation platform bridging media, sport, and fintech. With a background in digital innovation and entrepreneurship, Andy is leading the charge in building transparent, direct-to-consumer payment infrastructure for the global content industry.
Meet our host
Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.
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Connect with Samuel Westberg on LinkedIn
Connect with Andy Meikle on LinkedIn