The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
Mastering fan engagement with Stefanie Rapp
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In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experiences, and community-first thinking are reshaping sports media and fandom.
What You'll Learn in This Episode
>> How TNT Sports integrates monetisation with authentic fan engagement across platforms.
>> Why understanding cultural relevance is key to building loyal fan communities.
>> The importance of listening to fans when shaping content and digital strategy.
>> How to take calculated risks in sports media without alienating audiences.
>> Stefanie’s vision for expanding live sports experiences to underserved communities.
Meet Our Guest
Stefanie Rapp is SVP and Commercial Growth Officer at TNT Sports. With 15+ years in media and digital leadership, she drives revenue across top brands like Bleacher Report. Known for her people-first leadership, Stefanie fuses fan-centric thinking with business acumen to shape the future of sports media.
About the Host
Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.
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