The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results.
Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies.
Whether you're a Head of Product, Digital, Revenue or Strategy, Future of Fandom gives you the insight and inspiration you need to move beyond passive content and into interactive, monetisable, and measurable fan experiences.
This isn’t about chasing trends—it’s about building the infrastructure of tomorrow’s fandom, today.
Subscribe now and stay ahead of the game.
The Future of Fandom
Behind the rise of E1 Series with Laurence Boyd
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In this episode of The Future of Fandom, Samuel Westberg welcomes Laurence Boyd, Chief Content and Product Officer at E1 Series. Laurence shares how E1, the world's first electric powerboat championship, blends entertainment, cutting-edge tech, and storytelling to redefine what it means to engage fans. From AR/VR innovations to powerful social media strategies, this is a behind-the-scenes look at the future of sports media.
What you'll learn in this episode
>> How E1 leverages social media and celebrity team owners to reach global audiences.
>> Why immersive technologies like AR and VR are central to E1's content strategy.
>> The importance of character-driven storytelling in building fan loyalty.
>> What makes E1 a unique production environment in the sports world.
>> Insights into launching a sport from scratch and navigating startup constraints.
Meet our guest
Laurence Boyd is Chief Content & Product Officer at E1 Series and founder of 1311 Content. A veteran of sports media, he's held leadership roles at Formula E, Hawk-Eye Innovations, and The Coaches' Voice, with a focus on storytelling, innovation, and commercial growth.
Meet our host
Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.
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Connect with Samuel Westberg on LinkedIn
Connect with Laurence Boyd on LinkedIn