It's just words on the internet
The podcast where we stop treating words like they’re sacred, start treating them like they’re fun, and figure out how to make your brand sound like…well, your brand. I’m Steph Laffy. Brand voice builder, messaging nerd, and friendly instigator of breaking “best practices.”
Each episode, we dig into a different crevice of voice, messaging, and the creative direction that actually makes you one of one...without forcing a gimmick, chasing a niche, or circling five cute adjectives in a workbook.
Come for the nerdy rants, stay for the double-dog dares, side tangents, and occasionally made-up stats.
It's just words on the internet
Let's dig out your brand voice
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If your brand voice is feeling a little…off, it’s not because you don’t have one. It’s just buried under a pile of “shoulds,” best practices, and niche pressure. The trick is learning how to spot it, pull it out, and have the motherfreaking guts to use it (on purpose).
In the first episode of It’s Just Words on the Internet, Laffy’s digging into why writing for your business can feel so freaking hard, and why the fix is never a one-and-done brand voice guide. Instead, she’ll show you how to start collecting “voice clues” from the way you already talk, write, text, and joke. The goal? To help you trust what you’re saying, feel good putting it out into the world, and maybe even have a little fun with it again.
Key Points Covered
- Brand voice is something you discover, not invent.
- The actual first step to finding your voice = curiousity.
- What group chats and text messages can teach you about brand voice.
- How to start your own “brand voice clue” file (and what to put in it)
Quote of the episode
"If I dropped your brand in a random group chat, we should know instantly: yep, that’s them."
Links + Resources
Check out Voice on the Rocks — my one-off session where we distill your voice down to something you can actually write from.
Follow her on Instagram: @stephlaffy