It's just words on the internet
The podcast where we stop treating words like they’re sacred, start treating them like they’re fun, and figure out how to make your brand sound like…well, your brand. I’m Steph Laffy. Brand voice builder, messaging nerd, and friendly instigator of breaking “best practices.”
Each episode, we dig into a different crevice of voice, messaging, and the creative direction that actually makes you one of one...without forcing a gimmick, chasing a niche, or circling five cute adjectives in a workbook.
Come for the nerdy rants, stay for the double-dog dares, side tangents, and occasionally made-up stats.
Episodes
8 episodes
Let's dig out your brand voice
If your brand voice is feeling a little…off, it’s not because you don’t have one. It’s just buried under a pile of “shoulds,” best practices, and niche pressure. The trick is learning how to spot it, pull it out, and have the motherfreaking gut...
Why that brand voice workbook didn't work for you
You didn’t do it wrong. Those brand voice workbooks just weren’t built to help you actually see your voice. And they definitely weren’t built for nuance, emotion, or turning what’s in your head into something you can write from on purp...
Your brand voice isn’t 3 cute adjectives and some hype
Bold. Approachable. Fun. Cute adjectives, but not a brand voice. In this episode of It’s Just Words on the Internet, Laffy breaks down why the common “pick three tone words” advice falls short — and what to do instead. Adje...
“What the hell do I actually say?” (How messaging ties back to your voice)
Voice and messaging aren’t separate universes — they’re tangled up together. Which is great… until you’re three-hours deep in a “what the hell do I actually want to say” rabbit hole. In this episode of It’s Just Words o...
People spend 43.5% of their day thinking about what to post
Okay, she made that stat up. But between the posts you haven’t written yet, the captions you’ve rewritten twelve times, and the website update you keep putting off, feels plausible doesn’t it? It’s easy to spend more time thinking abou...
The one where we talk shit about frameworks and best practices
Frameworks, formulas, and best practices aren’t evil — but they can be creativity killers when they take the lead. In this episode of It’s Just Words on the Internet, Laffy breaks down her beef with best practices, why starting with a ...
Let’s play a game of word vs word (the nerdy episode)
This one’s for the word nerds. In this episode of It’s Just Words on the Internet, Laffy unpacks why tone words like “bold” or “elevated” don’t mean much…until you define what they mean to you. Because your brand v...
What Brand Voice Really Distills (A case study double-feature)
You’re in a “saturated” industry. You offer something a lot of other people offer. You probably even know half of them on Instagram. At some point, someone’s told you the key is to “differentiate yourself” is to niche harder, invent a signature...