It's just words on the internet
The podcast where we stop treating words like they’re sacred, start treating them like they’re fun, and figure out how to make your brand sound like…well, your brand. I’m Steph Laffy. Brand voice builder, messaging nerd, and friendly instigator of breaking “best practices.”
Each episode, we dig into a different crevice of voice, messaging, and the creative direction that actually makes you one of one...without forcing a gimmick, chasing a niche, or circling five cute adjectives in a workbook.
Come for the nerdy rants, stay for the double-dog dares, side tangents, and occasionally made-up stats.
It's just words on the internet
Why that brand voice workbook didn't work for you
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You didn’t do it wrong. Those brand voice workbooks just weren’t built to help you actually see your voice. And they definitely weren’t built for nuance, emotion, or turning what’s in your head into something you can write from on purpose.
In this episode of It’s Just Words on the Internet, Laffy is breaking down why those fill-in-the-blank exercises so often leave you staring at a beautifully written paragraph of…nothing. We’ll talk about what’s missing (spoiler: it’s not more adjectives), why finding your voice in a vacuum is almost impossible, and what to do instead.
If you’ve ever closed a workbook thinking “cool…so now what?”, this one’s for you.
Key Points Covered
- Why even the best-designed voice workbook often leaves you stuck.
- Why solo brand voice work is like reading the label from inside the bottle.
- How reflection and feedback give your voice the clarity a workbook can’t.
- Your voice lives in your rambles, not your five neatly circled adjectives.
Quote of the episode
"Trying to find your brand voice solo is like trying to read the label from inside the bottle."
Links + Resources
Check out Voice on the Rocks — my one-off session where we distill your voice down to something you can actually write from.
Follow her on Instagram: @stephlaffy