It's just words on the internet
The podcast where we stop treating words like they’re sacred, start treating them like they’re fun, and figure out how to make your brand sound like…well, your brand. I’m Steph Laffy. Brand voice builder, messaging nerd, and friendly instigator of breaking “best practices.”
Each episode, we dig into a different crevice of voice, messaging, and the creative direction that actually makes you one of one...without forcing a gimmick, chasing a niche, or circling five cute adjectives in a workbook.
Come for the nerdy rants, stay for the double-dog dares, side tangents, and occasionally made-up stats.
It's just words on the internet
Your brand voice isn’t 3 cute adjectives and some hype
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Bold. Approachable. Fun. Cute adjectives, but not a brand voice.
In this episode of It’s Just Words on the Internet, Laffy breaks down why the common “pick three tone words” advice falls short — and what to do instead. Adjectives can give you clues, sure. But without context and emotional direction, they won’t tell you how to sound in an email, or a sales page, or when you’re explaining your personality to a writer (or to AI).
We’ll dig into what your brand voice is made of — vocabulary, rhythm, and feels — and how building a brand personality and “world” around your voice makes it way easier (and way more fun) to write from it on purpose. Because your brand doesn’t need more words. It needs a whole ass energy.
Key Points Covered
- Why tone words (alone) aren’t helpful—and what they are good for
- The three elements of brand voice: vocabulary, rhythm, and feels
- How brand personality and setting give your voice creative direction
- Why “writing from” your brand beats “writing for” it
- How to collect brand voice inspiration you can tap into on the daily
Quote of the episode
"When you stop writing for your brand and start writing from it, everything shifts."
EXTRA STUFF
My Pinterest Brand World — the visual inspiration behind my brand setting
Laffycore Playlist — the soundtrack to my brand world
Links + Resources
Check out Voice on the Rocks — my one-off session where we distill your voice down to something you can actually write from.
Follow her on Instagram: @stephlaffy