It's just words on the internet
The podcast where we stop treating words like they’re sacred, start treating them like they’re fun, and figure out how to make your brand sound like…well, your brand. I’m Steph Laffy. Brand voice builder, messaging nerd, and friendly instigator of breaking “best practices.”
Each episode, we dig into a different crevice of voice, messaging, and the creative direction that actually makes you one of one...without forcing a gimmick, chasing a niche, or circling five cute adjectives in a workbook.
Come for the nerdy rants, stay for the double-dog dares, side tangents, and occasionally made-up stats.
It's just words on the internet
What Brand Voice Really Distills (A case study double-feature)
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You’re in a “saturated” industry. You offer something a lot of other people offer. You probably even know half of them on Instagram. At some point, someone’s told you the key is to “differentiate yourself” is to niche harder, invent a signature method, or slap a cute acronym on your process.
In the season finale of Its Just Words On The Internet, Laffy unpacks why that pressure to be different often backfires, and what actually makes a brand feel distinct. Spoiler: it’s not just the niche, the method, or the acronym. It’s your creative direction, your voice, and your personality.
She shares stories from two real-life clients in the same industry to show how brand voice work distills what’s already there, giving each brand its own hyper distinct without forcing a gimmick or making either business feel like their cozplaying. If you’ve been stuck trying to sound unique for the sake of it, this episode will help you focus on what’s actually worth building.
Key Points Covered
- The difference between creative direction and “niching harder”
- Why your voice matters more than your method
- Two client examples of totally distinct brand voices in the same industry
- How to blend your world(s) into one cohesive brand
- What happens when your voice finally feels like you
Quote of the episode:
“The brand voice isn’t the cherry on top. It’s the whole damn flavor.”
Client Links from this Episode:
Kaitlyn Hill Photography | Kaitlyn Hill Author
Sol & Sand Texas Elopements | Sol & Sand “Long Way Home” Photo Collection
Links + Resources
Check out Voice on the Rocks — my one-off session where we distill your voice down to something you can actually write from.
Follow her on Instagram: @stephlaffy